Naturally Cheeky: Nutritional Drinks For Health-conscious Consumers In Australia

Target Market

Identify one specific B2B and one specific B2C niche market segment for your chosen company to target.

The target niche market of the product would be Australia and the amount of people who lives and know about the brand. There is a chance to deal with the product sales with the target people after introducing the product and the number of people spread all over the nation. Thus, it works with an ideal place for the company to introduce its nutritional drinks. As per the Naturally Cheeky, it has been the important choice for the consumers and it helps to deal with the nutritional drinks to consumer. It also helps to deal with the unique approach of the product and this generates the strong quality of brand. This helps to deal with the hard work and it helps in the massive retail industry for different years. This market has high opportunity for the target customers who focus on the relation to deal with the quality approaches of the juices and nutritional drinks. (Gao et al 2013)

The company will focus on the excellent performance and it will focus on the company on new generations of consumers who will arrange the products that works on the modern life and it will help to meet the loyal customers and this way, the company will expect high amount of growth successfully. It will also help to work actively together and it will focus on the nutritional juice. As per the research, the company works on increasing the sales and success for the market. (Grewal et al 2010)

The nutritional drinks and juices are important to deal with the value as well as amount of growth in the recent years. The company will focus on the new food product for the target market and it is also difficult for the company to launch the new product related to the food product. With respect to the competition, it helps to sell the products and the company help with the quality of fruit. It provides the opportunity for the company to involve in the market with respect to the differentiated marketing base. There will have worldwide selling that includes experience in international trade and it also helps to deal with the special position and helps to introduce the products in the country. (Veit et al 2014)

The target market of the product could be the importance of target people who live with respect to the brand and the amount of people who works in the country will introduce the product all over the country. This will help to deal with the position in the company to introduce the nutritional brand and healthy drinks. As per the research, the company focus on the preferred selection of customers at times of packaging and branding. This reflects the unique value of the product and it will also help in expansion internationally. The core quality approaches of the drink will work with the brand and it will work on the pattern of the culture with the core product. (Hennig et al 2013)

Excellent Performance and New Generations of Consumers

There is no other competitor in the country Australia and it concentrates on ideal industry to survive the Naturally Cheeky market into the market where there is strong focus of people. Its unique selling approach is the strong quality that is based on the top variety and it developed nutritional drinks in the country. The market focuses on health consciousness of Australian people with respect to the desirable income flow and high quality products at the country. This fits the importance of successful drink and this brand is available in the Australian market. It also introduces the different products that introduce similar product. The high awareness of the product helps in emphasizing the company to meet the core volume and skills of the drink which focus on the healthy lifestyle. (Hope et al 2009)

The huge challenge of the international market is called as language issue which ends with the promotional amount. The company works on promoting the products in English and it have different employees who are talented with English. This helps to enhance the product development and product management in different manner. There are high amount of tourism in different level and there is a high amount of collaboration and interaction which focus on cultural values. (Taylor 2012)

To know the current target market for the defined product such as Naturally Cheeky focus on the people who are conscious in their health and seek health related advantages and this is important to deal with the target market. Thus, it is important to develop the communication network and marketing skills in the valuable approach. Thus, to focus on the business goals and objectives, it is important to develop the strategy for communication. Innocent is possible to decrease the major challenges. To focus on the pull strategy, the consumer looks for developing the network and it helps to promote the product successfully. (Sull 2007)

To develop the awareness among the consumer, it is important to focus on the target market. The target market will be attracted via market communication message and it also offers health related benefits for the product as well as it provides high quality for the product. To develop the unique selling approach, the company will also deal with the marketing campaign. The USP of the product will be secure as consumer will not focus on artificial ingredients in the product. It is vital for the organization to focus on the message for the easy message. This will help to develop success with the marketing communication plan. (Fulgoni 2014)

Importance of Nutritional Drinks and Juices

The entry mode by Naturally Cheeky s based on direct or indirect entry mode, joint venture approach, direct development and international market development. With these approaches, company deal with the examples for the options of export of the nutritional drinks because of the less amount of risk. It carries unsustainability for the business with traditional selling tools that do not involve a joint venture. There will have direct development approach by developing the current product as well as customer base at less amount of volume. It also provides the high level of advantages of strong control that occurs with high amount of cost without exchanging it with the people. This is important for long term dedication and commitment in the international market. (Standage 2014)

There is a minimum influence of group as business works independently and the company focus on business or individuals with Australian region.

Business has personality from other customers and it is based on the product. The company sells its products for fitness and health. Thus, consumers are happy with the services.

The attitudes of consumer have formed with positive approach that helps in the health components and it provides satisfaction to consumers. (Katona & Sarvary 2014)

To develop the proposed strategies, the tactical strategy will be used and it is important to understand the 4Ps of marketing such as place, product, price as well as promotion.

Place: Naturally Cheeky will target the distribution network to meet the marketing mix element. The retailers will be employed with the distribution of the product. The retailers will identify the food retailers to distribute their nutritional drinks. This will work on high level pricing strategy and premium price products by the company. The company will help to gather and meet the presence as well as product transportation. (Stirrup 2014)

Product: The product called as Naturally Cheeky is strongly formed with nutritional drinks and fruits. The tools such as air whipped technique help to develop the product compared with other products. This helps in dealing with the natural ingredients and flavour of the fruits. This comes with different flavours such as strawberry, banana and other flavour as per the taste of consumers. It emphasize upon the natural materials for health related advantages. (Jordi 2014)

Price: The price strategy of the product should remain competitive against the luxury products. Thus, the strategy of pricing will help to continue with the market place. It will also help in aiming the market share of the competitors. The product has strong potential in focusing on the high level of quality. It is vital to deal with the pricing strategy of the marketing communication plan and it will help to develop the association with the customers. (Kemerer et al 2013)

Unique Selling Approach and Competition

Promotion: The promotion in marketing mix has been known with multiple approaches of communication mix that is the important technique for achieving the goals for the success.

The communication strategy which has paid approach delivers message to consumer. It develops awareness and it is marketed through multiple approaches with different magazines, newspapers and internet. Public relations have high quality of effectiveness to develop the association and it works on different levels of sponsorship and social networks. (Straker et al 2015)

Thus to recommend, the consumer behaviour is important to develop the responses of people for the products as well as services. It is important for the company to work on consumer prospect and to develop the relation for marketing for the business perspective. To know the customer behaviour, it is important to develop the product with the services and to promote it in an effective approach. It is vital for Naturally Cheeky to focus on the target market and it should work on the marketing, segmentation as well as promotion. This will help to develop the marketing plan to lead the business profit as well as advantages for the company known as Naturally Cheeky. It offers to help in the marketing communication and it will help in understanding the approach. It helps to focus on the strong messages for the target group. (Kim and Shin 2015)

Therefore, in niche marketing, the company works on the small target segment. The major aim is to focus on the less amount of capital, low cost and high level of specialization with the type of target market needs and to develop the products specialization. The benefits of niche market are to offer on developing the strong brand image for the customer. (Sostre and LeClaire 2014)

The marketing has evolved completely, the organization understand that there is a need of loyalty amongst customers. It helps to deal with the continuous strategies of marketing compared with the competitors. The product focuses on nutritional product that possesses iron, protein, minerals and calcium ingredients. These were defined with the research done in the market place. It helped to understand the target market that reaches the segmentation strategy and the targeting is followed for new products.

Market segmentation is processed through meeting the needs and preferences of customers and it works on determining the buying behaviours of the consumer. Globalization helps in developing high amount of potential in the market place. Each segment works on different market such as geographic, demographic, psychographic and behavioural segments. (Schaefer 2012)

Entry Modes into International Markets

In case of B2C markets, there are different types of segment that are known as geographic, demographic and psychographic and behavioural behaviours. There are multiple characteristics that focus on measurable, descriptive and other behaviour of customers depending on the lifestyle of the customer’s. Geographic segment is called as the location of the customer and this product mainly deals in Australian location. This will help to involve the behaviour of customers of Naturally Cheeky. It will work on the categories that will meet the market to segment. (Labrecque et al 2013)

The target market for the product will be dependent on the market segmentation that will offer the important needs of the product to its customers. This strategy is demanding and with these parameters, there will have differentiation focusing on the development and growth of the individual market mix strategy. It can also create the level of skills for the target market needs and preferences.

The B2C market contains similar characteristics compared with the B2B. The major parameter among this approach is the business buying behaviour and this product will target the market place based on relationship selling and the sales can be generated on long term. Consumer segmentation is dependent on the lifestyle of the buyers and it helps to meet the needs of the customer. (Quinton 2013)

There are multiple tools to focus on customer motivation provided by Naturally Cheeky and the quality of the product will be the motivational factors to purchase the products from the company. This influences the customers to deal with the satisfaction.

Customers’ perception is important and it is dependent on the products of the Naturally Cheeky. Customer awareness is based on the market strategies and the attention of customers has the skills to meet the customers. (Milligan 2015)

The strategy of marketing is chosen and described with the help of target market where the company know the opportunities of business. The target market is known that helps to purchase the product of the company. It is a defined group who works on creating awareness and generating profits. The major step it should follow is based on the research of potential market who deals with profits and competition. It helps to choose the market segment. (Lester 2012)

In B2C market, the important categories such as geographic, demographic and psychographic behaviour will help in multiple approaches for the market. As per the age level, the market will be segmented at different levels. Children require iron and minerals and young people look for vitamins. There is a need of primrose oil for elder people. Therefore, the company brings these materials and ingredients along with the product which is healthy and nutritional for the customers. The product of “Naturally Cheeky” will help people to consume better food and it will help them to intake better product. (Murthy 2012)

Marketing Strategy – 4Ps

It is recommended that the company should apply the strategy to target the market and to deal with the multivitamins. The brand strategy and pricing strategy is important and it differentiates the offering through branding. It helps to differentiate the brand amongst customers. This can generate superior values for the company and it will help to add the product value. It will enhance the value based sources among the minds of consumer.

By creating the awareness of the brand, the company can generate its online presence with the help of consumer. It will help to create the strong customer association. It will also develop new products and there will have different geographical region. To remain healthy is the main task of this brand and this will help to keep the consumer healthy. Naturally Cheeky should work on product innovation and it will help to meet the long term goals. It will also develop and introduce new products and meet the needs of customers in different parameters. (Olbrich 2012)

The attitude of customer can be based on the behaviour as well as feelings of consumer. This is important to develop the emotional connection and it is important for the preference of product mix. The pricing strategy can be the strategy to use the marketing. The sufficient use of pricing strategy is important to increase the competitive benefits and this generates opportunity for the companies to redesign and redevelop the strategy mix. The cost cutting of the products as well as services are known to be the important way to interact with the customers. The control in the price structure can be meaningful for the company to work on the products. There will have some kind of offers and discounts and this will help to store more advantages. It will also help to implement the market segment and it will help to meet the demand successfully. (Peters et al 2013)

The use of online market will help the company to develop numerous customers. It will help the buyer to evaluate the decision making strategy and go for the product. The model of customer decision making will be final and successful with the better spread of messages. Consumer will be motivated with the help of product features and quality. This will develop healthy feelings and drive most of the consumers to use this product.

It is hard for the company to focus on the correct strategy of pricing that meets customer expectations and the mismatch of price expectations can lead to unhealthy association with the customers. This can decrease the amount of profits too. It might be possible for short term but it is not suitable for long term. Therefore, the customers should focus on the purchase of the product and it is hard to increase the price again. There include high amount of risk and the customers should not focus on the price again. It is not appropriate for long term.

Consumer Behaviour and Responses

While focusing on the strong strategies of marketing, the value can be created. It can generate high profits and values. This will help the company to improve the awareness among the customer and it will also help to enhance the volume of the product. It will manage the pricing strategy and help to achieve high amount of profit. There include challenges and there is a need of investment in advertisement as well as promotion. The segmentation is important to know the changing needs of consumer and behaviour of the consumer. It will help to offer the satisfaction with consumer needs and wants. (Porter et al 2011)

Therefore, segmentation helps to develop the amount of consumers as well as markets. It offers best products and services to meet the needs of the consumer. It also develops high level of benefits among consumer as well as the company. The diversified product should be used for different ways and it should work on developing loyalty of the brand. This way, there will have high amount of profits. (Lupton 2012)

The company can work on different strategy such as direct marketing, advertisements public relations and packaging etc. Internet is the most important source for the company to work for promotion. There are different mediums where the company can target the customer base. It works on promoting the brand. This will help to promote the brand and it will help to view the ideas and images online about the company. Advertisement is important for developing the awareness among customers and this can enhance the base of consumers. The important parameter is to target the customers who are young and it remains online for the customers. (McDonald and Wilson 2011)

There are other ways to promote the business and this can help in meeting social participations that also help to improve the network and visibility of the brand. It helps to develop the strong strategy of pricing. Thus, to recommend, there is a need of better marketing approach for the target market. This will help to generate the environment and it is mainly for children, youth, sports people etc.

The company can sell more volumes with the help of decease in the cost of production. It can provide offers and discounts to work on sales. It can reach the people and increase the base of consumer. This way, it can also promote the people to do better. (Few 2012)

Niche Marketing

Conclusion

To conclude, Naturally Cheeky focuses on niche market. It helps to promote the product with the help of adventure, sports and other parameters. The advertisement and promotion can help in continuous improvement and increase the share market. It is very competitive and forms loyal base of customer. This can help in promoting the social media, public relations, and other sources of electronic media. The company can also work on product bundling and connect more people in a better way. This will help the company to increase the profit and it will help in the natural way to create the healthy lifestyle. This way, it will provide best outcomes. (Marwick 2013)

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