Various Advertising Strategies For Le-Cut Berber

Using Website for Advertisement

The modern world, the amount of success in any business depends on the marketing and advertisement made by the organisations. In case of the Le cut barber Shop also this strategy applies. The world is full of number of the barber stores which provide varied services to the customers. In order to get success in the competitive market, the le cut organisation needs to reach the maximum of the customers through the process of the marketing and advertisements (Burgess & Green, 2018). When the people will come to know about the organisation, the number of the customers will increase. This paper focus on the factors that how the organisation can ensure the best of the sales and the services that the organisation can offer. This paper will cover the majority of the processes though which the organisation can ensure the proper marketing and advertising strategies (Barry et al., 2014). The first major thing that is to be ensured by the organisation is to ensure a proper working website for the organisation.

This is needed to be done due to the fact that people are becoming very much internet based these days and when the organisation is having a fully functional website that the people can visit it ensures that it have reached the majority of the people around the globe. The website must have different kinds of factors which can help the organisation in ensuring to the get the perfect help from the customers (Baldwin, 2015). The website must be attractive and contain all the information about the organisation. One of the other major thing that is needed to be done in order to ensure the majority of the customers is reach the customer with the help of the social media. In the modern world, majority of the people is connected to the world of the social media (Atwong, 2015). The social media helps in reaching the maximum numbers of the customers in a very short time and hence increase the productivity of the organisation. The people in the modern world nee offers and advantages to get attracted hence the organisation needs to ensure that majority of the offers are socialised using the social media. Other than the social media and the website one of the other major thing that is needed to be done is to ensure using the SEO and Google Business. The use of the Google business is one of the major thing that is needed to be done by the organisation. It helps the organisation to provide the details in the Google where people can easily find them (Ashley & Tuten,2015). This can help in the process of ensuring all the details related to the organisation like the location information, phone number information, direction to the stores located. All these information can be easily accessed by people in a proper manner (Chaffey, 2016). Thus, it can be said that use of the Google can also help in the process of enhancing the working of the organisation. This paper also explains the major advantages and the disadvantages of using the online platform. Detailed explanations about the how the use of the internet can help in the process to ensure the proper use of the internet can help in the proper process.

Mobile Application

As mentioned above the use of the internet is one of the major thing that is needed to be developed in order to get in touch of the maximum customers. In the world the people are very much addicted to the internet. When people see a new site they visit the sight and searches for new things. The attractiveness of the website depends on the fact that how the organisation us using the resources available. The website must be adjustable and compatibility with any browser or any screen ration (Chang, Yu & Lu, 2015). The website must use the technology of bootstrap for the process to making it available to every screen sites. The use of the internet can be done in many ways. The website can be used to display different kinds of the offers that are available in the shop (Dennis et al., 2016). The customers can visit the website and ensure that all the information about the various kinds of the offers, different schemes that are available in the market. The customers can view the services that the organisation   provides. Thus this ensures that all the information are available in the website reaches the customers in a proper member. The use of the website can be done for many purposes like ensuring that the use of the customers gets to the store with the stores path available using the Google maps. Locations of the nearby stores must be provided in the website so that the customer gets the nearest store as soon as possible (Felix, Rauschnabel & Hinsch, 2017). One of the other major feature that must be given in the website is the use of the attractive offers for the customers. The customers must be able to visit the alterative schemes that are being offered by the organisation. Other than thus the customers can sign up to the website and using their phone number email address and other details in order to be the prime members of the organisation. When the customers gets in the prime membership plan then also gets some of the major services and premium offer by the organization (Florini, 2015). The pricing charge is also one of the major thing that is needed to be implemented to the web site. Thus it can be said that the use of the website is one of the major thing that is needed to be implemented. Website is one of the major thing that is needed to be used by the organisation and hence increase the business.

Google SEO

In the modern world the use of the mobile application is one of the major thing that is needed to be implemented by the organisation. The use of the internet and the applications are core of any business plan. The modern day application are very much towards the development of the business. Hence the use of the application can help in the process of enhancing the business (Godey et al., 2016). The organisation can develop plans the use of the applications, hence the contents of the website and hence providing all the features. The application can also be merged with the Google SEO so that people searching the application can directly search the business. Also the application can have chat support features so that customers can chat with the experts while taking some of the major decisions. The development of the website is one of the major thing that is needed to be used by the organization.

In the modern times, every business wants to showcase themselves with the help of latest technologies that would put the business in focus of more and more customers. For that these businesses are trying to implement latest internet strategies to make sure that their business is spread to the most amounts of people (Evans, 2017). The reason to do so is understandable since these is the most economic strategy that a business could put into action utilizing the least amount of time and workforce.

The technology most businesses are utilizing for the business progressions are the utilization of Search Engine Optimization techniques or SEO techniques. This is the technology that compels Google or any other search engine to promote a business organization when they had finished building content for their business organization using proper keywords. In fact, Google also is a search engine that would most likely to be making sure of all the relevant information about a business before presenting to the people (Ledford, 2015). His is how would the keywords would come into action. SEO or Search engine optimizations help to locate and sort the most used words all over the internet. It then tallies the utilization of those words or words closer to them in the website of the said business organization. For example, the business organization for opening the barbershop has to utilize the most commonly used words in the entire business world for barbershops and salons. Uploading the website over the internet would help in the Search Engine Optimization technique to make sure that the website gets featured in the search engine pages when a user uses the same words to search the particular website.

This is how promotions work in the world of internet. Google on the other hand provides the ability to the business to set a local listing up, build up reviews and helps in the driving of traffic to the website of the business organization when the nascent barbershop fails to compete with the ranking of the competitors in the world of internet. Moreover, this resource is available to the people all over the world of internet for free (Zilincan, 2015). The software called Google My Business helps the business organizations by providing various tools for determining the rankings of the business. The most crucial point in promoting a business organization of a barbershop is utilizing the local SEO. For example, if the barbershop is located in Sydney, it would not occur in the search engine ranking for the barbershops located in Melbourne (Giomelakis & Veglis, 2015). Therefore, it is a clear concept that if the business organization is located in a specific area, it would help if the website contents all the content about the local area and the information be location oriented. It is also necessary to keep a NAP information or Name, Address, Phone Number information in the Google My Business, which would be consistent to the online citations all over.

In addition to this strategy, it is also to be noted that a user surfing through the internet about information does not have the time to read through all the contents in a website. A survey has specified that it does not follow the behaviour of users to read through the entire content of a website even if the user uses the particular website on a daily basis. Google thus rewards the website with the most crisp and relevant content that would be helpful for the SEO or Search Engine optimization to rank according to the used keywords within the content (Shahzad et al., 2018). Nevertheless, it has to be made sure that the content is not too thin on the written portions as well. It would be helpful for the barbershop website to provide a significant boost in the organic listings. There are some basics that can be followed in the creation of the content for the website to keep it as crisp and relevant as possible:

• Ensuring the website with a page title with all the meta content that has the keywords should be written in a natural format and should include all relevant keywords.
• It is also necessary that the content is not over optimized and the keywords come in naturally while creating the content (Killoran, 2013). It is not necessary to manipulate the keywords by unnecessarily stuffing the content with manipulative techniques (Malaga, 2018).
• Breaking up of the content into several subheadings is a necessary strategy that would help including the keywords better.
• Google is first and foremost a text reader, therefore, if website content holds several images, it needs to be specified that the necessary tags are used where Google cannot read texts.

These ways of Social Media Marketing is a great way that needs to be engaged for the potential customers, including the promotion of the brand and driving the traffic to the website for making the business organization as a unique one. It needs to be provided to the internet and Google especially about the uniqueness of the website and thus, barbershops need to provide necessary social media exposure as well for their business (Gudivada, Rao & Paris, 2015). It would be feasible for a business like a barbershop to showcase their business on social media platforms like Instagram. Instagram can be used as a potential marketing tool for the business with the help of hashtags. If the photos of the barbershops and the services provided can be displayed with the utilization of most commonly used and relevant hashtags, people searching content with those hashtags would easily find the business in question. The business organization could also take a step further by asking the existing customers to take a photo and post it on the social media site of Instagram with the relevant hashtags and tagging the location of the barbershop. The business can also include a unique hashtags of their own so that every time a user or a customer uses the hashtag, only content relevant to the specific barbershop would come into display.

Social media has become a platform for promotion and marketing of products and services of various business organization. LeCut hair salon might look for promoting their services over YouTube. YouTube has become a great platform as a social media for channelizing services and products over the internet. The use of the YouTube marketing has been helping companies in providing platform for uploading videos about services and products provided by the company (Howe & Teufel, 2014). The perception of customers regarding services and products of the company needs to be acknowledged by the company. YouTube has helped in providing platform for the company to connect with customers through comments and subscribers. YouTube has some criteria for ensuring profitability including subscribers, comments, views and likes.

First of all the company has to make a YouTube channel and upload their videos over it. There are several ways for promoting a YouTube Channel. Some of the techniques have been mentioned below:

• Optimizing YouTube content for ranking in search engines: Search Engine Optimization (SEO) has been an important part for the YouTube profile channel and videos. This help in enhancing the search rankings over search rankings. The algorithm of YouTube has been taking multiple items during pulling videos for search results (Jeong & King, 2012). There are various keywords related to videos including file name, title name, descriptions, tags and annotation that help in enhancing rank in search results. It means that if someone wants to watch videos, what words or keywords will be used in Google to search them. Therefore, SEO plays an important role in promoting videos over YouTube.
• Creating great videos titles: Thetitle of videos need to be simple and short over the YouTube.  The use of the video title have been an important suggestion for the publicity of the videos. However, the title of the video needs to be short and attractive for the customers.  The thumbnail picture over the video needs to be attention grabbing of customers.  This will help in attracting more customers to watch videos of the channel. Google keep only 66 characters as page titles. Therefore, anything beyond this neglects in the search results (Icha & Agwu, 2015). Therefore, the title of the video needs t be short and attention garbing. Google uses Google Ad Words keywords for search results over the interest. Therefore, relevant keywords and phrases needs to be added with the video title.  This will help in increasing video rank higher in search results. There is a need of blog posts about videos. This will help in search the content of the video over YouTube and Google.
• Creating clear and compelling YouTube thumbnails: Thumbnailsare the tiny image tartar visible over the video in the search results.  Therefore, users are only able to see the thumbnails before opening video. It became necessary to attract customers using thumbnails. Therefore, thumbnail need to be attractive and precise. Thumbnails need to be huge quality in picture quality and rejected to the content of the video. This help in attracting attention of customers to that video.  The LeCut salon might out various videos of hair cutting and other services over the YouTube. The thumbnails need to be attractive and related t haircutting and other services.  This help in clicking in their videos and increasing views. The thumbnails need to be close-up faces and text overlays. The background need to be bright collared and tasteful branding including small logo or water mark of the content of video. This might help in grabbing attention if the customers to the videos. However, YouTube provide an option of preview of video.  Therefore, there is an option of creating custom thumbnail.
• Providing information on YouTube profile: Theprofile page of the YouTube needs to be informative about the content of the channel. There is a need of customizing the look of YouTube profile page. This help in ensuring brand elements including backgrounds, colours, logo, icons and layouts need to be enhanced and updated (Mathur, Narayanan & Chetty, 2018). The description if the YouTube page needs to be descriptive and updated with current news and videos updates.  This help in engaging customers with the videos. Conducting research regarding new keywords might help in improving its chances of ranking.
• Including contact links: Theprofile page of the YouTube channel needs to be have contact links of the owner of the channel. These links can be the home page of the LeCut salon website, Facebook Page, Instagram profile and Twitter profile. This help in creating brand value of the company in the market (Reino & Hay 2016). The use of the links have been helping in increasing the SEO of the YouTube channel.  The increasing in likes and shares of the video over other social websites.
• Email marketing: Email is one of the top channels for marketers that can be used to reach their target audience. If your brand already has an email subscriber list, let them know about your YouTube channel and whenever you publish a new video. Advertising related to the videos at various places helps in requesting an email address for viewers for downloading content (Saleh et al., 2017). Rather than editing every single video to include a call to action, include an intro/outro for your playlist letting viewers know about your email list and asking them to subscribe.
• Staying active in community: Staying active in the YouTube has been an important for getting connected with the customers. Viewers liked to be get interacted with the You Tube channel owner (Salido et al., 2017). The use of the YouTube marketing has been helping companies in providing platform for uploading videos about services and products provided by the company. The perception of customers regarding services and products of the company needs to be acknowledged by the company.   Therefore, getting live over YouTube is an important aspect for promoting products services of the LeCut salon. The use of several spaces in the community help in maintaining a keen approach t the development of the organization (Scott, 2015). The use of the video title have been an important suggestion for the publicity of the videos. However, the title of the video needs to be short and attractive for the customers.  

The social media is one of the major tool that can be used by the organisation in order to promote the development of the business (Shen & Teng, 2015). In the modern world the use of the social media is one of the major thing that is needed to be implemented by any organisation.

As the old-style approaches of marketing to customers like the advertising or direct mail become less and less effective, industries are revolving to social mediums in order to join in positive ways with consumers (Singhb et al., 2017). The use of the social media has helped in the proper way of the development in a better way. Some of the major advantages of using the social media for the process of the business development are:

• Building and cultivating personal and professional networks
• Communicating with community of followers and supporters
• Developing and growing relationships with customers and influencers
• Engaging in real-time two-way interaction with people, including answering queries
• Increasing the visibility of your personal brand and that of your business
• Publishing and distributing original content that demonstrates your expertise
• Share curated links to relevant information that adds value to the lives of your customers
• Ultimately generate new leads and boost sales for your business.

One of the major thing that is needed to be done in to ensure that perfect social media in which the organisation can find its success (Steele, 2016). One of the major social media is the Facebook. The Facebook is most used social media site that can be used by the organisation for the process of the development. But as the organisation deals with the use of the services and styles the use of the social media site instagram can help in the better development in the area of study. The instagram is a photo sharing application. Users can upload photographs and short videos, follow other users’ feeds and geo-tag images with the name of a location. Users can set their account as “private”, thereby requiring that they approve any new follower requests. Hence it can be said that the instagram can be used as one of the major platform the sharing the photos of the new styles among the public (Stelzner, 2014). One of the other major advantage of the using the social media site instagram is that the organisation can generate positive reviews and also generate revenue from the organisation. Hence it can be said with the use of the development of the business models and increasing the chances of expanding the business.

The instagram is one of the major thing that is followed by the celebrities and high profile peoples, hence if the organisation ensures that the majority of the services are used by these people then a lot more number of customers will get attracted towards the shop. This will increase the sales and the services of the organisation (Stephen, 2016). One of the major thing that is needed by the organisation is to ensure that the offers are ensured by the organisation. Hence the organisation needs to ensure that the majority of the web pictures to attract majority of the customers. Thus the orgasaition needs to ensure that the use of the social media can help in the proper development of the marketing plans.

Other than the social media like the Facebook and the Instagram which is primarily used for the purpose of sharing photos, Twitter can be used for sharing the latest hashtags. The latest hashtags can help people flowing the Le cut organisation to see the updates made by the organisation. This ensures that the users following the services are ensures that the latest advertise meets and offers are reached to the organization in a better way possible.

In case of the any service oriented organisation, the offers and services of the products are the major thing that the customers looks upon. Providing offers is the best offers can increase huge number of customers. People gets attracted towards new offers in which they can save money and get more. The pricing chart is one of the major thing that is needed to be listed at first where the customers can get the best results. Some of the best offers that are provided by the organisation are:

• Group Offers: This is one of the best offers that the organisation offers.It is quite common in every business marketing strategy that if one customer brings another one then the business generally offers some discounts to both. It is quite common in every business marketing strategy that if one customer brings another one then the business generally offers some discounts to both (Sulaiman et al., 2018). Thus this ensures that maximum number of customers visits the organization.
• New Style Offers:  Other than the group offers the organisation also provides the customers some of the new style offers. Bringing something new in the business with some discounts always attracts people. As, the Bringing something new in the business with some discounts always attracts people. Hence the organization is providing new offers to in new styles attracts a lot more number of the customers. This service is one of the limited time offer that is provided by the organisation. This ensures that the majority of the rush visits the store to avail the offer in time. Hence it can be said that this ensures the majority of the customers visits the store.
• Birthday Offers: A birthday is one of the major occasion for any person. The organisation ensures when a person visits the store on birthday gets special discounts on the birthday. This is one of the major the major advertisement policy which ensures that more customers visits the stores in order to avail the offer. This increases the financial offers of the customers.
• Student Discount: Since Le Cut saloon is located quite close to the University of Canberra, to attract students to their service they should provide some discounts (Talk, 2017). This service not only attract students from University level, but this policy will help influencing students from all levels residing around.
• New client Offers: To attract new customer to the service the shop should provide some introductory discounts.Also, they can encourage them to become member of the shop and offer some discounts for multiple services or offer for those who frequently take the services.
• Quite Business Periods: Quite business periods are very painful for any organisation. Hence in order to attract more customers during the quite hours, the organisation offers some of the best services to the customers such that people visit also in the lean seasons.

Some of the other major things that must be done by the organization in order to improve the business of the organisation is to ensure that proper and quality equipment are used at the store. The Le Cut organisation uses only the best products that are available in the market (Thomas et al., 2015). The sitting chair is one of the most sophisticated thing in the store is used for the customers such that the hair expert does not face any difficulty while accessing the customer. Every customer likes to get some extra service from any service-oriented business. The customers always expects that the best quality products will be used and in a proper sanitary way. Thus, the organisation uses the best possible units for the process of ensuring the correct equipment are used and the customers are satisfied. One of the other major thing that the organisation ensures is kids play zone (Tomita, 2015). This is one of the revolutionary idea that the organisation Le cut came up with. Mothers visiting the le cut barber shop can drop their kids in the kids’ zone where special care of the kids are taken. While the mother is getting the best possible style from the expert. Thus it can be said that this is one off the major thing that can help the organisation in attracting new customers.

Waiting in queue is one of the most boring things the customer can do while waiting for turn to get haircuts. Hence the organisation offer gaming and entertainment rooms for people waiting in queue (Tuten & Solomon, 2017). If the Le Cut barber shop can convert the boring waiting time to fun time, then certainly customers will be interested to the service. People will wait in longer queues if the time is passed easily. Hence it can be said that this is one of the major business process that is needed to be done.

The organization must have to ensure that a proper database is maintained about the customers of the organisation, the charting and pricing. The database of the customers’ needs to ensure that all the information are linked to the database. These includes the names and personal details of the customer. Further the database must contain the information about the premium subscription and the styles of the user (Wu, 2016). Maintain these information can help in the process to ensure that the customer can visit the store without any hustle and in proper way.

Marketing should be considered as an investment for every business. Marketing costs should not be treated as business expenditures to try to minimize as much as possible.

The Le Cut should understand this concept very clearly. This is also recommended that the shop should evaluate the costing for the marketing strategies discussed above.

The shop may not be able to adopt and implement all the strategies discussed above. However, they can make a plan for step-by-step implementation.

The manager also should monitor and evaluate business performances for undertaking each strategy. This will help chalking and achieving the business goals and evaluate performances.

Conclusion:

 Thus concluding the topic it can be said that in order to make success organisations needs to produce some of the best advertisements and schemes. The organisation needs to ensure that it provides some of the best services to the customers. As explained in the paper the use of the website can help in the process to ensure that majority of the customers can relate to the stores in a easier manner. The use of the social media is one of the other major thing that can be done in order to ensure in reaching the majority of the customers is reached in proper manner. Other than the social media Google SEO is one of the other major thing that is needed to be used. The technology most businesses are utilizing for the business progressions are the utilization of Search Engine Optimization techniques or SEO techniques. This is the technology that compels Google or any other search engine to promote a business organization when they had finished building content for their business organization using proper keywords. The modern day application are very much towards the development of the business. Hence the use of the application can help in the process of enhancing the business. The organisation can develop plans the use of the applications, hence the contents of the website and hence providing all the features. Providing YouTube advertisements are one of the other major thing that can be done. Thus, it can be said that the organisation Le- Cut needs to ensure the maximum use of the internet as well as physical potential in order to get success in the market.

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