Satellite Location Tourism (SLT): Attracting International Tourists

Maintaining high satisfaction levels with existing foreign tourists

The Hilton Brisbane hotel is a modern global five-star hotel that accommodates to get a leading position in queen street mall. It facilitates calm with relax room as well as offer art technology of different state in its rooms. The winter garden shopping center is also available in the complex of the hotel that provides the distinct extent of global retail facilities. In this hotel, people can enjoy a different category of food and beverage choices, health club, rooftop, tennis court and sun deck (Hilton hotel, 2018).

• The key issue in the Hilton hotel is increasing consumer turnover due to ineffective e-marketing strategy. These strategies can highly influence the consumer purchasing decision towards the products and services of the Hilton hotel(Jackson, and Ahuja, 2016).

1. This investigation work is intended to analyze the impact of e-marketing on consumer purchasing decision.
2. The specific problem or issue to be investigated (what are you seeking to find out, what do you not know, what management decisions will be made and why is it important – why does it matter?) (approximately 100 words)

Management Problem/Decision to be made:

– looking for search: appropriate and persistent features that persuade choice of the consumer when buying hotel services

– Not recognize: What consumer discover first in hotel service, what are the essential things for the customer when purchasing the services, accommodation of Hilton hotel can be a key factor to success (Elliot, Khazaei, and Durand, 2016).

– Management decisions: which features a corporation should involve in the hotel services in order to become competitive as well as successful

Why does it matter?

E-marketing is a significant strategy that a consumer looking for when making a purchasing decision. It must be demonstrative and respond to the need of customers if Hilton hotel wants its product to be sold and stay viable (Soliman, 2016).

1. Your proposed Research Question (RQ)-

Research Question: How e-marketing has an impact on the consumer purchasing decision in the case of a Hilton hotel?

Research Objectives: Following the research objectives will be used to respond to the main research question:

RO1: To explore the meaning and concept of e-marketing and consumer purchasing decision in case of Hilton hotel

RO2: To address the impact of e-marketing on consumer purchasing decision in case of Hilton hotel

RO3: To identify the relationship between e-marketing and consumer purchasing decision in case of Hilton Hotel

RO4: To recommend the strategy to influence the consumer purchasing decision through e-marketing in case of Hilton hotel

1. What specific subject area of business management are you investigating (ie what is your parent discipline e.g. marketing, HRM, international business etc.) and what is your key theoretical framework (domains, theoretical models, theories) (about 10 words)

Subject area (parent discipline): Marketing management

Key theoretical frameworks: Motivation-Need Theory and Engel, Kollet, Blackwell (EKB) Model  

1. List 3 specific academic journals you will search for background/literature
2. Jackson, G. and Ahuja, V., 2016. Dawn of the digital age and the evolution of the marketing mix. Journal of Direct, Data and Digital Marketing Practice, 17(3), pp.170-186.
3. Elliot, S., Khazaei, A. and Durand, L., 2016. Measuring dimensions of brand influence for tourism products and places. International Journal of Culture, Tourism and Hospitality Research, 10(4), pp.396-409.
4. Soliman, S.G., 2016. Enhancing Hospitality Facilities via Information Technology in the Egyptian Hotels. International Journal of Heritage, Tourism, and Hospitality, 10(1/2).
5. List 3 company/industry/government sources you will investigate for secondary data.
6. Hilton hotel. 2018.About us.[Online]. Available at: https://www.hiltonsydney.com.au/about-our-hotel (Accessed: 20 July 2018).
7. Trading economics. 2018. Australia Consumer Spending.[Online]. Available at: https://tradingeconomics.com/australia/consumer-spending(Accessed: 20 July 2018).
8. 2018. Mobile Consumer Survey 2017.[Online]. Available at: https://www2.deloitte.com/au/mobile-consumer-survey (Accessed: 20 July 2018).
9. Outline your method/approach to gathering and analyzing data to address your research objectives. Prepare table matching research objectives to methods (secondary and/or primary data collection required to address each objective). State how you will analyze the data collected

For this research, both primary and secondary data collection method will be used. In this way, primary data will be used to gather the fresh and first hand along with secondary data will be used to pool the second-hand data that is already published by another researcher. These data collection method will be beneficial to complete the objectives of the research (Elliot, Khazaei, and Durand, 2016).

Research Objective	Data Collection Methods/Techniques (secondary and/or primary)	Data Analysis Plan
R01: To explore the meaning and concept of e-marketing and consumer purchasing decision in case of Hilton hotel	Secondary data	Content analysis will be used to complete this objective. In this way, literature review will be used to support the survey through questionnaire.
R02: To address the impact of e-marketing on consumer purchasing decision in case of Hilton hotel	Primary data	Questionnaire will be conducted on participants to get the depth information regarding impact of e-marketing on consumer purchasing decision in case of Hilton hotel.
R03: To identify the relationship between e-marketing and consumer purchasing decision in case of Hilton Hotel	Primary data	Questionnaire will be conducted on participants to get the depth information regarding relationship between e-marketing and consumer purchasing decision in case of Hilton Hotel
R04: To recommend the strategy to influence the consumer purchasing decision through e-marketing in case of Hilton hotel	Primary data	Questionnaire will be conducted on participants to get the depth information regarding strategy to influence the consumer purchasing decision through e-marketing in case of Hilton hotel

1. Prepare a time schedule for your activities for completing the project – use a Gantt chart to acknowledge that some activities will spread across certain weeks.

Activity	Wk 1	2	3	4	5	6	7	8	9	10	11	12	13
Select the topic and illustrate the question and objectives of the investigation
Demonstrate the related articles and studies as well as making a draft of the background
Submit proposal/background
Pool and assess the secondary information for a literature review
Making Draft of literature review
Finalise to progress report along witha literature review
Submit progress report
Gather facts and figures
Gather facts and figures /start assessing facts and
Data analysis
Finalise report
Submit final report

1. What additional feedback or guidance would you like to help you complete Task 2 and Task 3?

• Is there need to rephrase question and objectives of investigation?

References

Deloitte. 2018. Mobile Consumer Survey 2017. [Online]. Available at: https://www2.deloitte.com/au/mobile-consumer-survey (Accessed: 20 July 2018).

Elliot, S., Khazaei, A. and Durand, L., 2016. Measuring dimensions of brand influence for tourism products and places. International Journal of Culture, Tourism and Hospitality Research, 10(4), pp.396-409.

Hilton hotel. 2018.About us. [Online]. Available at: https://www.hiltonsydney.com.au/about-our-hotel (Accessed: 20 July 2018).

Jackson, G. and Ahuja, V., 2016. Dawn of the digital age and the evolution of the marketing mix. Journal of Direct, Data and Digital Marketing Practice, 17(3), pp.170-186.

Soliman, S.G., 2016. Enhancing Hospitality Facilities via Information Technology in the Egyptian Hotels. International Journal of Heritage, Tourism, and Hospitality, 10(1/2).

Trading economics. 2018. Australia Consumer Spending. [Online]. Available at: https://tradingeconomics.com/australia/consumer-spending (Accessed: 20 July 2018).