Operational Issues And Structure Of Woolworths

Current structure of the organization

Discuss about the Operational Issues And Structure Of Woolworths.

The paper mainly focuses on the organization named “Woolworths that is one of the leading supermarket within Australia. The main purpose of the report is to reflect on the structure of the organization for determining the operational issues that the organization faces (Dos, Svensson and Padin 2013). The paper also assists in identifying that ERP is the most important acquisition method that assists in mitigating challenges that are mainly related with the organizational operation. A proper flowchart is mainly provided for illustrating the entire sales procedures of the organization effectively. It is identified that there are numerous control issues that are related with the entire sales company of the system.

Organization structure is one of the system that is utilized for defining proper hierarchy within the organization. It generally helps in identifying job and responsibilities of each of the stakeholders. It is identified that organizational structure is mainly developed within an organization for establishing how the organization operates and helps an organization for achieving the goals for allowing proper future growth. The organization structure for the company “Woolworths” are provided below:

It is stated by Arli et al. (2013) that, Woolworths set number of specific standards of operation in the present era which generally helps in affecting the shareholders as well as customers. It is identified that Woolworths faces lot of operational issues due to its present organizational structure. It is argued by Kumar and O’Reilly (2013) that under the various perspectives that are associated with the operational management, number of issues are generally determined that further declines the performance of the stakeholders of the organization. It is found that declining personal performance generally assists in declining the quality of service, design procedure, demand forecasting, human resources as well as supply chain management of Woolworths. The other operational issues that are faced by the organization “Woolworths” are as follows:

Improper design of the service process: It is stated by Bennys et al. (2016) that service process design associated with the organization “Woolworths” can be affected as the organizational structure of the organization is quite poor. It is identified that in the retail outlet of Woolworths there are improper measuring services as well as proper quality performance and therefore number of issues occur including poor quality of customer service that further reduces the satisfaction of the organization (Box et al. 2015) The store managers re not capable of handling and supervising the entire operation effectively due to unavailability of proper processes, lack of proper interest as well as issues in forecasting.

Operational issues experienced by Woolworths

Inappropriate communication: According to Yen et al. (2015), proper communication is considered to be quite essential for making the operations of the organization smooth. It is found that due to lack of proper communication within the organization, the stakeholders faces lot of challenges and issues in managing the functions of Woolworths.

Improper HR management: It is argued by Friesen et al. (2014) that the human resource management generally engages in managing job designs of the organization effectively. The human resource management of the organization generally faces lot of challenges in managing the functions due to the structure of the organization of Woolworths. The sales that is related with Woolworths get affected due to poor organizational structure.

Inappropriate supply chain management: According to Dos Svensson and Padin (2013), supply chain management of Woolworths generally helps in creating number of issues due to absence of proper storage space, delivery of bulk order. In addition to this, Woolworths also faces issue due to absence of proper tracking system within the organization. It is found that the organization generally fails to give proper quality of services due to absence of effective inventory management system.

ERP is considered as the most likely method off acquisition. It is stated by that ERP system generally assists in giving both the stakeholders as well as clients of the organization proper tool that is very much advantageous in making proper forecasting (Arli et al. 2013). The use of ERP system is quite beneficial in mitigating issues that Woolworths faces due to improper forecasting due to poor organizational structure of the organization. On the other hand, it is argued by Kumar and O’Reilly (2013) that by utilizing the ERP system, the organization can be able to achieve appropriate collaboration between various organization departments by reducing the conflict that occurs due to inappropriate communication between the stakeholders as well as higher authority of the management.

According to Box et al. (2015), the ERP system assists in reducing number of repetitive processes that further helps in minimizing the need of manually entering the information. The system is quite helpful in streamlining lot of processes in order to make it much more efficient for the organizations to collect data. Furthermore, it is opined by Bennys et al. (2016) that utilization of ERP system within Woolworths helps in providing proper service quality to the customers. Therefore, with the utilization of ERP system, the organization is quite able to give proper service to the customers.

Most likely method of acquisition

The sales flowchart of Woolworths generally assists in providing the opportunity of visualizing and understanding the challenges as well as issues that are associated with the sales system of the organization. The flowchart that is provided below generally represents the steps of the sales system by linking with the help of arrow that further assists in indicating the workflow direction (Friesen et al. 2014). It is found that the sales procedure is generally linked with success factor of Woolworths including knowledge about the product, sale planning, need assessment as well as objectives of the meeting.

The control challenges that occur within the sales system of Woolworths is due to misplacement of various types of inventory items. A common issue that is related with the sales system design is mainly occur due to the failure of incorporating methods that generally assists in cross checking various sales items (Bennys et al. 2016). The items of the organization can be misplaced, lost due to presence of improper system which further enhancing labour as well as inventory costs. This it is very much necessary to include proper design solutions with cross checking functions.

The frauds that can occur within the system are elaborated below:

False sales: The clients of Woolworths can face false sales due to this system. This is mainly due to the fact that the inventory records can be updated from any of the false source and then it can be matched with the inventory physical level. However no sales are mainly recorded within the system (Friesen et al. 2014).

False purchase: It is generally dependent on the inventory purchase theft. The customers can utilize the system for engaging in false purchasing of items.

The paper focusses on the adoption and development of Reckon accounting software that is mainly used by various accounting professionals in order to manage accounts and for performing number of accounting related operations. This section of the assignment also elaborates the leaders of accounting software, market size of reckon as well as various challenges as well as gaps that is faced by Reckon.

As per the survey that is undertaken, it is identified that reckon is mainly utilized as per the three main sections that is done for managing the accounts. The group that utilizes reckon accounting software includes business group, international group as well as various account group. The division is reflected in context to the revenue that is gained from each sections of business that utilizes reckon accounting software.

Description of sales flowchart

It is opined by Murthy and Abeysekera (2015) that the business group of the organization is mainly responsible of managing various products as well as elements that are mainly related with the Reckon accounting software. It is identified that there are generally more than 6000 registered business users who mainly engages in utilizing Reckon within the market for earning huge revenues from the market. On the other hand, it is argued by Murthy and Abeysekera (2015) that account groups of the organizations mainly utilizes reckon elite, doc as well as reckon APS. Furthermore, it is found that the accountant groups helps in providing large number of services up to seven thousand users.

After undertaking proper survey based on the popularity of Reckon in the market it is identified that Reckon accounting software is one of the important provider of accounting services (Robb et al. 2016). The survey that is conducted in the year 2014 reflects that the organization have generally achieved $140 million revenue after targeting different Australian markets whereas it has achieved $70 million in the market of New Zealand.

There are mainly 1.3 million Reckon users in the market of Australia and New Zealand. They have attracted more than 2000 customers and thus Reckon is found to be the most efficient accounting software package in both New Zealand and Australia as per the QuickBooks (Denison, Ravenscroft and Williams 2014).

 It is stated by that MYOB is the leader of accounting software within Australia and New Zealand. However it is found that reckon is considered as the market leaders due to number of competitive advantage that reckon provides to its customers It is found that the team of reckon accounting software helps in providing services of accounting software within the New Zealand and Australia (Brender and Markov 2013). However, Reckon is one of the company that re-launches its accounting software in the market of Australia. The services that the accounting software Reckon provides in New Zealand and Australia for three continuous years has generally gained some appropriate brand value within the Australian market. In addition to this, it is found that Reckon also faces number of challenges in getting proper revenue from the organization.

Reckon is one of the significant supplier of accounting software packages in the Australian market but in spite of this, the accounting software faces lot of challenges that are elaborated below:

Price: The utilization of accounting software is quite costly as compared to other accounting software of the organization. Moreover, technical sound elements are also required for implementing the entire system successfully (Rich and Waters 2014)

Determination of control problems in the system

Difficulty: It is quite complex to operate the accounting software package in context to the utilization of manual process for collecting data as well as information of the organization. The workers of the organization faces lot of difficulty in handling the accounting software for the first time which is considered as one of the important issue for the organization (Robb, Rohde and Green 2016).

Time: Time is found as one of the most important factor while utilizing reckon accounting software. It is found that the accounting software generally needs huge time for utilizing the software within the organization which is considered as one of the major issue (Lim and Perrin 2014).

Security challenges: The accounting software package of Reckon is considered as one of the accounting software that does not provide proper security to the information as well as data to the customers of the organization appropriately. This is generally due to the failure of cloud that generally leads missing of confidential data as well as information of the organization (Murthy and Abeysekera 2015).

References

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Box, G.E., Jenkins, G.M., Reinsel, G.C. and Ljung, G.M., 2015. Time series analysis: forecasting and control. John Wiley & Sons.

Brender, N. and Markov, I., 2013. Risk perception and risk management in cloud computing: Results from a case study of Swiss companies. International journal of information management, 33(5), pp.726-733.

Denison, C. A., Ravenscroft, S. P., and Williams, P. F., 2014. Accounting and public policy: The importance of credible research. Accounting and the Public Interest, 14(1), 113-127.

Dos Santos, M.A., Svensson, G. and Padin, C., 2013. Indicators of sustainable business practices: Woolworths in South Africa. Supply Chain Management: An International Journal, 18(1), pp.104-108.

Friesen, J.P., Kay, A.C., Eibach, R.P. and Galinsky, A.D., 2014. Seeking structure in social organization: Compensatory control and the psychological advantages of hierarchy. Journal of Personality and Social Psychology, 106(4), p.590.

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Yen, H.R., Hu, P.J.H., Hsu, S.H.Y. and Li, E.Y., 2015. A Multilevel Approach to Examine Employees’ Loyal Use of ERP Systems in Organizations. Journal of Management Information Systems, 32(4), pp.144-178.