MGNT210-Corporate Culture At Dentsu

1.The corporate culture of Dentsu is focused on innovation all over the business and marketing mix as well as to deliver the short term business performance, value creation and long-term growth of the employees. For achieving this, system at Dentsu is designed for harnessing the capabilities over content, media and performance and technology. With the same, the employees at Dentsu believe that they should emphasise their commitment for supporting the innovations of the organisation. Employees are considered to be the most important resource at Dentsu and they recognise their importance and look after each and every employee. The company provide all its staffs a working environment which ensures physical and mental health and personal development of the employees as it believes that it is its social responsibility.

 

2.I don’t believe that this culture alone can serve the long-term corporate objectives of Dentsu. This is due to the fact that personal development and ensuring mental and physical health of the employees do have a positive effect in the overall growth and employee satisfaction of the organisation but at the same time, Dentsu also need to ensure that there is specific improvements in the competitive position of the company, the profitability, employee relations, productivity, technology leadership and the corporate image of the company (Madueno et al., 2016). With the same, every members of the company along with the employees need to ensure that their commitment for supporting the innovations of the organisation are actually resulting in the desired outcomes. 

Kunieda, T., Koichi, Y. and Miyabe, J. eds., 2018. Public Relations in Japan: Evolution in a Culture of Lifetime Employment. Routledge.

Madueño, J. H., Jorge, M. L., Conesa, I. M., & Martínez-Martínez, D. (2016). Relationship between corporate social responsibility and competitive performance in Spanish SMEs: Empirical evidence from a stakeholders’ perspective. BRQ Business Research Quarterly, 19(1), 55-72.