Importance Of Business Communication And Effective Strategies

The Goal-Oriented Process of Business Communication

Business Communication is a process that is goal oriented. It is used to communicate the organization’s rules, policies, regulations, plans and strategies to the people who are within the organization and also outside it. In the current times, business communication has become very crucial in an organization as it helps in covering a wide range of aspects like advertising, event management, marketing, branding, external relationships and many other important activities of an organization. Now, with the digital technology that has gained such a huge importance in business communication, due to its various channels of communicating information, it is one of the best ways to utilize, in an organization to implement business messages. These digital mediums are helpful in formulating a goodwill for an organization and also it is a very convenient method to directly address the messages of an organization to the customers. In this assignment, different source information will be critically analyzed for further utilizing those sources in formulating a strategy and implementing it in an organization.

According to Mohammad Yousef Abuhashesh, the integration of social media in an organization helps in building better communication strategies. This due to the influence of social media on consumers. Though the integration of social media has put various challenges for the organization to deal with the new updated strategies, it is very important for the current organization to utilize the different sources, which are very crucial to survive the thriving competitors. This journal article clearly elaborates that social media is a very effective platform for business communication for influencing the market. Also, it is the best platform to implement the public relations activities of the organization. But in saying so, it also narrates that the integration of social media is a tedious job due to the diversified nature of social media with each tool catering to a different segment. Thus, this article helps in understanding the core aspects that an organization has to examine before incorporating a business communication strategy that is by the usage of social media (Yousef Abuhashesh, 2014)

According to Maaz Hasan, social media have changed the entire functioning of the organization. In this video, the transformation in the power that earlier used to be in the hand of the organization has been shifted to the customers. This video highlights that social media facilitates business communication as it helps the organization in shaping the perspective of the customers about the organization. But with the rapid rise in the utilization of the social media and the wide platform which it is, there has been a shift in the power from the organization to the consumers. Now, the consumers can be responsible for the success and the failure of an organization with a single post on any social media platform (Hasan, 2017). A single post of a consumer can impact the sales and the image of an organization and some of the organizations that have witnessed it are United Airlines, Pepsi, Uber, McDonald’s and many more, where a post of the consumers or a post by the organization has landed them in trouble.

The Importance of Business Communication in Modern Times

According to Neil Harvey, who is the CTO of the organization Kirona, states that technology has to be made an integral part of the organization working as through this business communication can be improved that further helps in boosting the productivity of the organization, motivating the employees and helps in better service delivery. The main focus of this article is that the incorporation of technology can only be effective if the employee’s involvement is high in an organization (Harvey, 2018). For all the organizations who plan on utilizing the latest technologies for better business communication the engagement of the employees also has to be very high. This is important because the employee has to be motivated and at the end of the days, they are the core elements of an organization, not the technology.

According to Eylon Cohen, the utilization of videos have helped in creating better communication and it is being widely used by the organizations. The creation of video for a personal purpose has been in practice for ages, but using to train the employees or for informing the customers about some new updates in the organization through a video, is a very effective mode of business communication. The webcasting information through live videos have gained huge popularity and the customers wait for the latest videos. This is an effective medium as live videos help in connecting with the customers on a more personal ground (Cohen, 2018).

According to Tim Eisenhauer, in an organization to strengthen business communication it is important to implement tools that help in improving internal communication. The organization can incorporate some tools that will help in strengthening internal communication (Eisenhauer, 2014). All organizations should have a social intranet software that helps all the employees to connect to a central portal. This central portal will help in providing users with all the important information, documents, contracts and other decisions of the organization. A central portal is an effective tool as it will reduce the confusions between employee and it is a convenient platform to communicate.

In recent times, the usage of group messaging on the platforms like Facebook, Twitter, Whatsapp and also on the organization’s application have helped in communicating effectively by forming groups. According to Pashminu Mansukhani, the Whatsapp groups are a convenient way to interact with the employees and also with the customers. In the video, information about the advantage of Whatsapp in business communication has been informed. Though, the Whatsapp is a very good platform to build business communication, but the constant buzzing of the phone is very distracting (Mansukhani, 2015).

Effective Strategies for Building Strong Business Communication

According to Jason Demers, the group messaging is an effective way to develop relationships with the customers and also for communicating the decisions without any wastage of time to the employees (DeMers, 2015). The usage of group messaging is helpful as it saves time and is very effective. The group messaging helps in building relationships with the customers, especially if the organization has just been established. The group messaging is useful for small business owners as they can only gain customers through personal relations and a customer group will thus be perfect for building a great bond with the customers.

According to Corey Wainwright, business blogging is an approach that helps in gaining more visibility for the organizations. This approach is very effective for creating a brand awareness and is the most effective way of marketing and business communication (Wainwright, 2018). Through blogs, the organization have the opportunity to ask the customers about their needs and also to convey about the new products which the organization is going to launch in the future. This helps the organization in transforming the traffic at the blogging sites into potential customers.

According to Mike McMinn, the involvement of the staff is the key to building a better internal communication (McMinn, 2018). The business communication in an organization have to be strong and to achieve it, the organization has to strengthen the communication between the employees, with the employees and for this certain tools have to be incorporated. It is important for the organization to decide on a channel that is easily accessible by all and this channel should be strictly used for the professional purpose only, as many times people tend to use these platforms for displaying personal grudges (Thro, 2009).

According to Lisa Furgison, customers want to communicate more with the organization. So, it is the duty of the organizations that they should build better communication with the customers through easily accessible channels. According to the article, the customers want information about the latest update, about personalized offers and also to help in situations of crisis (Furgison, 2018). The organization has to improve their business communication skills and this include incorporating different tools like SmartSuite, Ownerlistens, Fivestar, and many other tools. There are also some tools that the organization should incorporate that are specifically for feedback on the new products or promotions. Some of the tools that the organization can utilize are Mention, Cake and some more. All these tools help the organization build strong business communication relationships with the customers and this is very crucial in the current business scenarios where the customers possess major power in the success and the failure of the organization.

All these business communication mediums and tools will be effective only if the organization incorporates it along with the specific rules and regulations. The organization has to utilize the latest technology for building good relationships with the employees and the customers as it is important to the organization’s productivity and success (Cooley, 2009).

Conclusion

So, from the complete analysis of all the sources and the different approaches to improving the business communication, this can be concluded that in the current working conditions for the organizations it is important to build communication with the employees and the customers with the help of approaches that are easy to access and also saves time. The other thing that has to keep in mind is the utilization of the latest trends in accordance with the impact they have on the employee’s satisfaction and customer motivation. Thus, these are some of the essential points that have to be taken into consideration while formulation a communication business strategy and during the implementation process.

References

Cohen, E. (2018). Enterprises and employees vote for ‘video-first’ approach. Retrieved from https://www.enterpriseinnovation.net/article/enterprises-and-employees-vote-video-first-approach-1678801973.

Cooley, A. (2009). “Piggybacking” on Business Communication through Interdisciplinarity: Developing Student Communication Skills in Legal Environment of Business Courses. Business Communication Quarterly, 72(4), 431-438.

DeMers, J. (2015). 14 SMS Apps and Tools for Business Communication. Retrieved from https://www.textmagic.com/blog/business-communication-sms-apps-and-tools/.

Eisenhauer, T. (2014). 5 Foolproof Business Communication Tools Every Company Should Be Using. Retrieved from https://axerosolutions.com/blogs/timeisenhauer/pulse/283/5-foolproof-business-communication-tools-every-company-should-be-using.

Furgison, L. (2018). 13 Tools Businesses Can Use to Communicate with Customers | Fivestars Insights. Retrieved from https://blog.fivestars.com/13-tools-businesses-can-use-to-communicate-with-customers/.

Harvey, N. (2018). Why employee engagement matters in digital transformation. Retrieved from https://www.itproportal.com/features/why-employee-engagement-matters-in-digital-transformation/.

Hasan, M. (2017). How social media affects business communication. Retrieved from https://www.youtube.com/watch?v=Uxo84gsz2O0.

Mansukhani, P. (2015). How to use Whatsapp for Business – A Complete Guide. Retrieved from https://www.youtube.com/watch?v=2omOKlro2cw.

McMinn, M. (2018). Internal Communications Strategy: Why Every Business Needs One – My TechDecisions. Retrieved from https://mytechdecisions.com/unified-communications/internal-communications-strategy-why-every-business-needs-one/.

Thro, A. (2009). CEOs’ Hybrid Speeches: Business Communication Staples. Journal of Business Communication, 46(3), 335-361.

Wainwright, C. (2018). Why Blog? The Benefits of Blogging for Business and Marketing. Retrieved from https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht.

Yousef Abuhashesh, M. (2014). Integration of Social Media in Businesses. International Journal of Business and Social Science, 5(8), 202-207.