Fundamentals And Management For Current Complex Global Management

Requirement of Job

Describe about the Fundamentals and Management for Current Complex Global Management.

Administering people in current complex global environment has become tough task where key managerial personalities must be efficient in segregating the assigned tasks among individuals and capable of offering clear instruction to involved parties to have desired outcomes (Armstrong & Porter, 2007; Daft, 2011; Hitt, Ireland & Hoskisson, 2007). Nature of enterprise varies from being in business, education, hospitals to non-profit field due to which the task and role of managers are different which needs to managed superiorly to create competitive edge against other players (Young, 2010; Hollyforde & Whiddett, 2002). This report has selected Woolworths Limited, an Australian Retailer, that focus on extending strategic leadership in food and liquor segment, increasing shareholder value, creating competitive growth plans and encouraging people who supports growth (Woolworths Liqour Group, 2015). The tasks with which the senior team leader of Endeavour Drinks segment, Martin Smith, of the company is assigned with will be analysed (Woolworths Liqour Group, 2015). The basic details regarding the team leader position and job description will be highlighted further along with list of parties, principle characteristics and diagrammatic representation among personnel.

Harold (2010) claims that working as a leader is a complex where the role is to offer individual maximum support to complete their assigned tasks accurately and assists the firm to obtain their desired goals. The position of Martin Smith in Woolworth Limited is essential where the person in order to manage the staff and executives requires giving significant knowledge for managing day-to-day activities and obtaining operational excellence (Woolworths Liqour Group, 2015). As per an article published in newspaper, the CEO of the company claimed its liquor segment among the market leaders and appropriate example for innovation in the Australian retail (Homewood, 2015). The position which Martin Smith holds in the company is critical and challenging wherein accordance to changing preferences of consumers the manager must be eligible to inspire peers and subordinates for innovation (Woolworths Liqour Group, 2015). The requirement of the job is to create friendly relation with suppliers and partners so that they can serve the requirements of millions customers that improve their satisfaction level (Forsyth, 2009). The job description of Martin Smith’s position is to understand the necessities of business and convey important decisions and information related with department to subordinates and people. This way the company will be able to improve its processes and maintain suitable relation with suppliers and consumers (Turner, 2012). For instance, in Australia, in order to be the price leader the entity came up with a Savings Everyday Campaign where consumers were informed about the benefits of shopping at company (Woolworths Limited, 2013). Woolworths Liquor group is having wide range of consumers across varied segments and channels which require clear leadership with regular communication with producers and farmers (Woolworths Limited, 2011). Moreover, in order to attract and retain consumer base the company has involved itself in coming up with innovative strategies for online and in store departments (Mitchell, 2015). For retaining the corporate vision of the company, leader’s personality must be dynamic, quick decision-maker, innovator and inspiring.

List of Parties

Woolworth liquor department is managed jointly for Australia and New Zealand where after Greg Foran, Martin Smith has been recruited as senior team personnel to administer the entire region (Mitchell, 2015). In order to conduct the activities several internal and external parties of the company are involved who ensures that items are delivered within estimated time period to consumers. Some of the essential parties with whom Martin Smith has to contact regularly are as illustrated in table 1.

Table 1: Key Personnel of Woolworths with designation and job role

Name	Designation	Job Role
Mr. Brad Banducci	MD and CEO	Administers the overall activities of Woolworths brands
Mr. Steve Greentree	General Manager	Looks after essential portfolios trading portfolio of Woolworths
Mr. David Chambers	Managing Director of New Zealand supermarket business	Assigned for taking care of supermarket business.
Mr. Luke Dunkerley	General Manager of Consumer and Corporate Marketing Department	Works closely with the trading divisions of entity especially with new Home Improvement business Masters.
Ms. Elizabeth Reyley	Marketing GM for Australia	Looking after the marketing schemes and campaigns that must be launched by enterprise for superior performance.
Terry Thomas	Liquor Department Manager	Made responsible for taking care of inventory level at liquor and processing orders.
Campbell Stott (Dan Murogy’s)	General Manager (Supplier)	Supplies liquor (beer) to Woolworth limited.

(Source: Woolworths Liqour Group, 2015)

Table 2 illustrates the principle characteristics of Group and pattern of interaction among several departments of enterprise.

Table 2: Characteristics of the Interacting Group

Name	Demographics Characteristics	Pattern of Interaction
Brad Banducci	Age: 55 Gender: Male Personality: Done MBA and Bachelor of Law and Commerce. Have held the position of CFO, non-executive director, Vice President at Cellarmasters, Tyro Payments and The Boston Consultancy Group	Bard being the heading personality of the company needs to have direct interaction with other directors and team leaders’ regularly.
Steve Greentree	Age: 35 Gender: Male Personality: Have held position as Management Trainee, administer for business development, COE of supermarkets and Petrol, GM for Quality Assurance (Australia)	Steve has wide experience in operations for which formal and direct communication among trading partners and several other department of Woolworths.
Luke Dunkerley	Age: 37 Gender: Male Personality: Had been Advertising copywriter, MD at M&C Saatchi Retail and The Campaign Palace.	Interacts directly with new Home Improvement business Masters.
Terry Thomas	Age: 30 Gender: Male Personality: Worked as supermarket worker at Supa IGA plus liquor shop.	Reporting directly under Martin and managing operations related with liquor supply.
Campbell Stott (Dan Murogy’s)	Age: 40 Gender: Male Personality: Have directed large teams involved in day-to-day operations within liquor and fresh food field.	Being among the important supplier of Woolworths Limited Campbell requires to administer the
Elizabeth Reyley	Age:  30 Gender: Female Personality: Has been working in the company for marketing schemes and campaigns.	Interacting with marketing agencies, strategists and managers for coming up with innovative concepts of increasing sales of items.

(Source: Woolworths Liquor Group, 2015)

The group shares pooled interdependence among each other where every personnel are assigned with distinct jobs with different departments (Wheelan, 2005; Grifin, 2013). Martin being the liquor department senior manager requires proper interaction (direct and indirect) with people belonging to the entity where failure of one department could impact the performance of entire business. For instance, for continuous supply of wine Martin must be direct contact with Campbell Stott (Dan Murogy’s) and on the other hand with Elizabeth regarding ways to increase the sale. If Elizabeth fails to come up innovative and attractive marketing campaigns it could result in poor sale of liquor brands of Woolworths and Dan Murogy. This illustrates that pooled interdependence among people belonging to distinct designation and department exist which must be managed efficiently by Martin to have superior performance of entity.

Figure 1 illustrates the interaction and dependency that people shares within different Woolworth Department. The independent group are Brad Banducci, Steve Greentree and David Chambers as they are important managerial of Woolworths who are assigned to look after entire supermarket business in Australia. On the other hand, supplier company’s director Campbell Stott, Elizabeth Reyley and Duke Dunkerley are largely interdependent among each other where Martin Smith in order to have efficient supply, advertising schemes and stock of liquor items requires maintaining proper interaction among the team.

Figure 1: Interdependency among Personnel with Martin Smith

(Source: Author’s Creation)

Martin Smith works under the supervision of Brad Banducci, Steve Greentree and David Chambers and they must be informed regarding key decisions while Martin Smith is the directing authority for the Terry Thomas and other two. The group shares a pooled interdependency where they are indirectly or directly linked and must be efficient in handling their assigned tasks failing which the overall performance could be affected.

Principle Characteristics of Group

Terry Thomas: Assigned with the post of Liquor Department Manager and is responsible for taking care of inventory level of liquor at stores and processing orders. Terry’s efficiency and effectiveness of jobs is entirely dependent on direction and inspiration provided by Martin Smith. Martin in order to increase satisfaction level of Terry should have proper communication and appraisal mechanisms that result in encouragement and superior performance of department.

Campbell Stott: The efficiency and effectiveness of suppling enterprise is interconnected with how efficiently Martin Smith manages the deals. While trading the items to any company, suppliers frames certain rules and conditions regarding quality, price and quantity of items being transferred that must be handled efficiently to have regular flow of stock at stores (Wheelan, 2005). The schemes or additional benefit that Martin Smith provides to suppliers impacts the overall decisions and supply chain management of Woolworth’s liquor department.

Elizabeth Reyley: Reyley looks after the advertising campaigns that need to be implemented by Woolworth’s brands to improve or increase the sales against other competitors. Martin Smith interaction with Elizabeth is essential regarding what offers they are offering related with drinks based on which the overall theme of campaign depends. Therefore, improper interaction between Martin Smith and Elizabeth Reyley could result in improper strategic communication and loss of sales.

Conclusion and Recommendations

The report has discussed different departmental heads and personnel related with senior team management of Woolworths liquor section. Martin Smith has been recruited as managing executive of liquor stores throughout different parts of Australia and New Zealand. In order to have superior performance it should be ensured that proper interaction among departments and people are being undertaken. The report has pointed out list of parties that are involved in important decisions of liquor department where dependency among people are illustrated through diagrammatical representation. It was observed that activities of liquor department manager, marketing head and supplier is highly interlinked with the decisions and information conveyed by Martin Smith. In order to improve the efficiency, effectiveness and satisfaction level of personnel working in accordance with Martin must come up various schemes like redesigning of structure and work routine of departments. Better incentive mechanism for personnel like Terry Thomas could be applied where proper recognition or promotion could be offered for maintaining appropriate flow of liquor at stores. In order to have better tasks accomplishment in companies the managers must be capable of improving the personnel efficiency through better tasks and structures.

References

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Mitchell, S. (2015). Woolworths restructure takes toll on Senior Team. Retrieved from  https://www.smh.com.au/business/retail/woolworths-restructure-takes-toll-on-senior-team-20150525-gh918j.html

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