Developing A Business Plan For Bonjour Belle

Personnel and Roles

Business is very crucial to aspect to conduct and initiate. This needs proper planning regarding resources, personnel, operations, marketing, and all the functions of business, well in advanced. A business plan is a written and structured format of the goals of the business, methods through which these goals can be accomplished. For this report, a business plan for a company will be developed, which will include the company’s personnel and their roles and responsibilities, the major operations that would be occurred in the business, plans related to marketing, which includes everything from branding to marketing mix strategies, and the most important aspect of planning is financial aspects, which include future projections for the company, which this report will focus further (Adam & Kotler, 2014).

“Bonjour Belle,” is a cosmetic brand, who is majorly focused over the customer needs, and customer’s care while providing best quality goods. A France based company, with the actual meaning of the brand name, is “Hello beautiful.” The brand would serve the globalized products worldwide, with all range of makeup, skin care, and hair care (Amabile & Rigolizzo, 2015). 

The vision of the company is customer satisfaction and safety while sharing beauty with sustainable commitment, and delivering the ranges as per the commitment.

The mission of the company includes providing women with the best range of cosmetics while integrating innovation to efficacy, quality, and safety to fulfil the customers need and desire.

• Digital innovation – the objective of the company is to introduce a cosmetic range of products with digital innovation that is integrating technology to the beauty ranges. This objective would be accomplished by the company in next two years, which can be measured through online sales of the products to be increased by 5% by the end of this year and increase in 10% by the end of next year.
• Organic cosmetic range introduction – this objective is introducing a new range of products to the market, which will be helpful in acquiring needs of the customer, along with proving safety to the customers for their skin and hair range of products. This objective has to be accomplished within a year, and need to make the sale of the company to increase by 10% within this year, particularly in this range of products.  
• 100 million new customers – this objective is to increase the number of customers to 100 million by the end of 2020, through new product development, innovation, and customer satisfaction. This could be said as long term goal of the company, which has to be accomplished by the end of next year(Ahlin, 2014)

Human resource is the key asset of the company, which makes the objectives of the company to be accomplished. The key personnel who are responsible for the company’s success and could be the cause of failure for the company are

• CEO or founder of the company – the CEO is the one who is the major decision maker of the company, who is responsible for the business strategy of the company. The Vision provided by the CEO is the direction for the organization to work upon. If the person is not applying appropriate leadership style to the company, it may cause to the failure of the company. The transactional leadership style would be best suited, as a change from traditional cosmetic brand to that with digital innovation could be done through the application of this leadership style across the company. The duties and responsibility of the person would be providing vision to the company, set directions for the company, ensuring management across the borders, as the company is a global company(Caillier, 2014).
• Top level managers – the managers are responsible for major decision making among their respective departments, and the integration of all the departments in the company for better flow of work. The top-level managers are responsible for their team performance, and overall performance of the company(Camison & Fores, 2016)
• Marketing manager – this is the key personnel, which is responsible for an important aspect of the company that is marketing and sales of the product. The role of the person will be to analyze the market and work with research and development team for new product development. Would be responsible for product strategy, pricing strategy, promotional strategy, and placing strategy of the products of the company, moreover, among this, sales head would be responsible for actual sales of the products, that is perusing the customer to make a purchase of the products of the company. These are the personnel who are largely indulged with the incentive system, which is more the person will hold responsible for the sale, more bonus or incentive can be gained by the person. This is important in order to increase the sales persuasion by the personnel(Bruns, 2013)
• Human resource manager – this is another important work in an organization that is to manage the human resource of the organization. In addition, since this is the global company, the role becomes more crucial due to cross cultural human resource. The major duties and responsibility of the personnel include recruiting the right person for the right job, providing training to the company for enhancing the competencies of the employees(Birasnav, 2014).

From the organizational chart, it can be said that the bifurcations of the structure would be functional that is delegating authority by CEO to the managing director of departments, like finance operations, research and innovation, marketing, and human resource. Another set of bifurcation would be according to the product range that is the consumer goods, luxury range of products, and cosmetic division. Another bifurcation is according to the region, where the business is to be conducted that is Asia Pacific zone, Latin America, North America, and Africa, Middle East zone (Amara & Traore, 2016).

Operations are the function in the business that is to manage for better implementation of the project and business plan. This include administration of the business, which includes procurement process, production process, logistics, and supply chain management and reduces the cost in order to maximize the profits of the company (Alves & Sousa, 2018).

Operations Management Plan

For Bonjour belle, the major operation management plan would include decisions related to:

• Location and capacity – one of the major planning in the business plan include deciding on the capacity of the business and location. As already discussed, it is a global company, which has a large capacity for operation in terms of warehouses, factories, and store to reach out to the customers(Anokhin & Morgan, 2015)
• Employees – the employees are a major part of the company, in order to gain a competitive advantage it is important to have the right number of employees, and their skills are utilized to the maximum. The team of the employees would be kept small in order to make the company more agile. The number of employees working with the company worldwide would be more than 20,000. The reason being the company would be trading in various nations, which would increase the need of employees, and eventually increase in the number of employees working in the company (Bird & Mendenhall, 2016)
• Sources of supply – the company would be committed to the customers for the best quality products, for which the company has to procure best quality raw material. The company strategy for this aspect includes various suppliers worldwide, that is procuring the goods from the nation, where the production of that raw material is done. Moreover, while increasing the number of suppliers, the chances for the bargaining power of suppliers can be reduced. The various raw material that has to be procured includes fats, perfumes, natural products, polymers, vitamins, filters and much more(Amara & Traore, 2016)
• Purchasing of assets – since the company is working in a large space and capacity, the number of machinery would be large. The decision regarding the purchasing of the machinery would be preferring new machinery to be purchased, as it has to be ensured that the repairing issue would not occur, and there are no obstacles in work in progress
• Facilities and equipment – the major facilities required would be the factories where the manufacturing would be conducted, the warehouse for storage of raw material before production and final goods after the production and before sales. The equipment required would be the electricity facility, the buying option for the equipment would be better, the reason being the company can gain economies of scale, as the use of the equipment would be very high. Considering the future perspective, the needs for the equipment would be increasing with time(Bird & Mendenhall, 2016)
• Costing and control – the cost has to be controlled, this could be done by enhancing the operations management as well. The company is more towards innovation and technology, which would include the use of better technology in the supply chain and other procurement procedure. Reordering cycle, managing lead time. The effective controlling of raw material, work in progress, and supplier decision can be responsible for cost control, which will eventually responsible for profit maximization of the company(businessjargons, 2018)
• Labour – labor is another important factor that may impact the productivity of the company and has to be managed to a large extent. The decision related to the labor, their organization, and management is a crucial part for the managers. The labor of the countries, where the labor is not very expensive can be selected by the company to recruit. For instance, the labor in China is lowered priced than that of the United States, which means the company must use labor from China instead of US(Ding, 2018)

As already discussed, this is one of the most crucial functions in the organization. The company has to decide on marketing aspects while preparing a business plan, well in advance. Marketing includes all the activities from deciding on the product range, packaging, labeling, and deciding on the customer segment to be targeted, and major decision related to the product, pricing, placing the product, and promotional tools to be used while conducting marketing. It is appropriate for the company to first analyze the external and internal analysis before developing a marketing plan (HPS, 2018).

For internal analysis, SWOT analysis would be conducted

Strengths	Weakness
· High quality · Customer focused · Large customer segments · Innovation (He, 2017)	· Higher competition · Global management · Legal environment of the investing nation (Kaur & Ma, 2015)
Opportunities	Threats
· Product differentiation · Market development · New product development · Organic products (Huggins & Thompson, 2015)	· The threat of change in raw material price · The threat of new entrant · Change in competitors strategy (Statista, 2018)

For external analysis, PESTLE analysis would be conducted

1. Political factors – political parties has high influence while a company is entering into any country. Specifically, in the case of cosmetic or drug industry, as the policies are different for all the nations. For instance, personal care and product safety guidelines have to abide by the company to ensure the safety of the customers. For example, in Canada and Europe, the ingredients requirements are harsher, although the country has restricted 500 ingredients out of 1328.
2. Economic factors – this is the factor which is responsible for the profitability of the company. In case there is a risk of inflation, the threat for the company increasing while investing that nation. Moreover, various other factors of economy, that is the unemployment rate, GDP can influence the business decision of the company. Since the company invest in various nations, the marketing plan has to be according to the consumption trend of the residents of the nation (Gilson, et al., 2015)
3. Socio-cultural factors – the culture plays an important factor while investing. In some nation, the choice for makeup is different from another nation. For instance, in some nations, people are redder and pink lovers, while in some nation nude shades are much more preferred. Moreover, the skincare is also different for all the countries, which involves challenges for the company (Bakir & Rose, 2015)
4. Technological factors – this factor includes the technologically advanced nation or not. Since the company is more towards innovation, the technological adaption level depends upon the technological factors of the nation. The company has to understand the factors before offering products to the nation(alliedmarketresearch, 2018)
5. Legal factors – the ingredients of the beauty products are largely dependent on the legal requirements and regulations of the country. For instance, the federal food, drug, and cosmetic act are the laws leading in most of the nation, which specify the ingredient list that has to be followed by the cosmetic industry. For example, the use of mineral oil in the cosmetic range is restricted in some nations(Du & Bstieler, 2016)
6. Environmental factors – these factors include the climatic change, use of water resources, and energy consumption level in all the nations. The cosmetic product ranges have to be developed according to the climatic change, and the skin tendency of the residents of any nation. For instance, the tendency of dry skin leads to increase the ranges in facial oil or skincare according to that, especially in colder places worldwide(statista, 2018) 

Another major aspect to consider before developing the marketing plan for the company is analyzing competitors. The major competitors of Bonjour Belle are L’Oreal, Estee Lauder, MAC, Maybelline, as these are the major global cosmetic leaders. Moreover, some of the indirect competitors to the company include local companies of the nations, for example, the Korean makeup brands are popular in the nation, and residents prefer the local products than the global products, as they believe that their skincare style and range is different according to their skin type. This is important to analyze because all the strategies would be depended upon the competitor’s strategy as it is a very competitive industry to sustain. Change in competitor’s strategy can affect the strategy of the company to large extent (statista, 2018).

The major strategies that are to be developed in a marketing plan include:

The initial aspect to decide while developing the marketing plan is to decide the target market and customer segment which the company will target majorly to increase the sale. In this case, the company would be targeting various nations for the offering with globalized products.  The customer’s segments that the company will be targeting are young and old age ladies. The women from 17 years would be majorly targeted. In some nation, the makeup is preferred in school going girls as well, in that case, the customer segment would be 14 year and above girls. Moreover, the customer segment would also be according to the income group, the company would be introducing a different range to target different income group customers. For instance, for the luxury product range, the target segment would be higher income group, and for consumer goods, it can be middle income and higher income group (Camison & Fores, 2016).

Marketing Plan

Marketing mix includes the strategies related to product, price, place, and promotion.

1. Product strategy

• Product innovation – one of the major strategy related to the product is integrating innovation while developing and offering products to the customer. This is the major aspect to sustain in the market. This will be helpful for the company to attract new customers and retain the existing one(Biemans, 2018)
• New product development – another way to sustain in the market and gain a competitive advantage is through developing new products frequently for the customers. This could be a completely new range of products or new products in the existing range of products. For instance, organic cosmetic range, which will only use organic or natural ingredients to develop the cosmetic product range. This will attract customers who are more concern about their natural skin or body and do not want to invest in chemical used products (Aksoy, 2018)
• Product differentiation – according to the Ansoff’s matrix, the most suitable strategy for Bonjour Belle would be product differentiation strategy that is introducing new product range for a new market, this includes expanding the market for the brand and also the product development to be an offer to the existing market and new market (Dashen, 2017)
• Sachet packaging – to target maximum customer group, another range for the company include small packaging strategy. This includes the sachet packaging in case of shampoos and creams. Moreover, according to change in social trends and technology, the company can introduce with smaller quantity cosmetic range of products to make it more budget friendly. For instance, smaller quantity lip colors, and smaller packed foundations(creativechange, 2018)

1. Price strategy

Price is the major factor while targeting the company. The most approachable pricing strategy for the company is competitive pricing strategy that is the pricing of the products are according to that of competitors. In this case, L’Oreal is the major competitor for the company (consultancy.uk, 2018)

Moreover, the pricing would be different for all the range of the products of the company. For instance, for luxury products, the premium pricing strategy would be followed by the company. In addition in the case of consumer goods and cosmetic products, the company would adopt a competitive pricing strategy (Aubry & Bonnet, 2015)

1. Place strategy

Place strategy includes the strategy related to the distribution of goods and the place through which the company would be able to reach to the customers. for this company, the most suitable placing strategy includes reaching to the end user through

• Official stores – the company can reach to the customers directly through official stores of the brand in the most visited and popular places. For instance having stores in shopping complex or malls, and in the area which is very popular in the city(business.qld.gov, 2018)
• E commerce – this is one of the latest trends to approach or offer the customers the products through online platforms, like the official websites of the company. Some of the retailing fashion sites, for example, Nykaa in India, or Amazon for worldwide reach, can be used to reach to the customers online. Moreover, social media platforms can be used for the purchase of the goods for customer convenience, this will have the goods at their doorstep(Armstrong & Giardina, 2016) 

1. Promotion strategy

Promotion is the major aspect of the marketing which must be effective enough to create positive brand positioning, brand awareness, brand loyalty, and persuade the customer to purchase from the brand. The major promotional tools include

• Sales promotion is one of the best ways to promote goods. In case of entering into the new market, it is important to create brand awareness, this can be done through sampling or entering an offer for the customers. Moreover, to increase the sales of the product, the discounts, coupons through online shopping can be another sales promotion technique to be used(Bach, 2017)
• Advertisement – the advertisement through television is another aspect that will be effective to reach mass at the same time. The advertisement is the traditional method to approach customers, but effective too. The company can go for a single advertisement globally or can use different advertisement in different nations while adapting their preference and culture. This will be helpful for the company to create brand awareness for large customer segments (HPS, 2018)
• Social media promotions – in today’s scenario, people are majorly spending times on social media, which lead to creating an opportunity to reach to the customer through social media platforms like Facebook, Twitter, and Instagram. Moreover, videos like makeup tutorial using Bonjour belle cosmetic products can be uploaded on YouTube to persuade women to make a purchase. The posts, blogs, and videos can be used to target customer through social media for marketing goods. this will not only create brand awareness but will also persuade the customer for purchase to a large extent (businesstopia, 2018)

Another social media platform is email marketing that is promoting the goods through email according to the needs of the customer. Since the company is more concern towards the use of the technology. One way is email marketing according to the search trends of the customers and preference of the customers.

• Printed advertisements – the advertisement is also effective in printed form that is through newspaper, journals, magazines, hoardings, and pamphlets. The printed advertisement is more effective in nations, where television is not highly preferred(Coulson-Thomas, 2017)
• Sponsorships and events – there are various modeling events or the beauty contest that can be sponsored by the company, which will help to reach out to the customer about the brand and the product quality. This is one of the latest ways to introduce products as well that is through some events(Hafenbrack, et al., 2017)

The finance is another important aspect to plan in the business plan, this includes deciding upon the investing amount that the company would adopt, the projected sales, and projected balance sheet and income statement for next three years. Moreover, all the financial projects are based on assumptions, and will be presented below

Income sources	Sell of cosmetic products
	Sell of goods
Employees (total number)(worldwide)	20000 employees
	(Salary of each employee is $ 300.)
Projected investment (equipment and material)	$ 100000
Depreciation allowed for	Machinery and equipment @ 10% (SLM)
startup Expenses calculations	Rent Deposit
	Furniture & Fixtures
	Equipment
	Build out/ Renovations
	Decorating, Painting and Remodeling
	Installation of Fixtures & Equipment
	Starting Inventory
	Legal and Other Professional Fees
	License and Permits
	Advertising and Promotion
	Consulting

Profit and Loss Statement
Month	Dec 19	Dec 20	Dec 21
Income
Sales
Sale of goods/services	$            225,500.00	$        310,062.50	$        426,335.94
Sundry Income (e.g. Commission earned, franchise fees etc.)	$                         –	$                     –	$                     –
Etc.	$              15,550.00	$              550.00	$               770.00
Total Sales	$            241,050.00	$        310,612.50	$        427,105.94
Less Discounts/Commissions
Sales Discounts given	$                   188.00	$              258.50	$               355.44
Sales Commissions paid	$                   155.00	$                88.00	$                99.00
Total Discounts/ Commissions	$                   343.00	$              346.50	$               454.44
Total Net Income	$            240,707.00	$        310,266.00	$        426,651.50
Cost of Sales
Opening Stock	$                         –	$           6,788.10	$            9,333.64
Stock Purchased	$            112,200.00	$        154,275.00	$        212,128.13
	$            123,420.00	$        177,169.41	$        243,607.94
Less Closing Stock	$                6,171.00	$           8,485.13	$          11,667.05
Total Cost of Sales	$          117,249.00	$      168,684.29	$      231,940.89
Gross Profit	$            123,458.00	$        141,581.72	$        194,710.61
Expenses
General & Administrative
Bank charges	$                1,155.00	$                55.00	$                55.00
Credit card commission	$                   111.00	$                33.00	$                33.00
Consultant fees	$                   138.50	$                38.50	$                38.50
Office Supplies	$                1,110.00	$              110.00	$               110.00
Business insurance	$                1,110.00	$              110.00	$               110.00
Etc.	$                         –	$                     –	$                     –
Total General & Administrative	$                3,624.50	$              346.50	$               346.50
Marketing & Promotional
Advertising	$                9,110.00	$              110.00	$               110.00
Promotion – General	$                9,155.00	$                55.00	$                55.00
Promotion – Other	$                         –	$                55.00	$                66.55
Etc.	$                         –	$                11.00	$                13.31
Total Marketing & Promotional	$              18,265.00	$              231.00	$               244.86
Operating Expenses
Newspapers & magazines	$                   127.50	$                27.50	$                28.60
Parking/Taxis/Tolls	$                1,110.00	$           1,282.05	$            1,480.77
Laundry/dry cleaning	$                   188.00	$              258.50	$               355.44
Cleaning & cleaning products	$                   166.00	$              228.25	$               313.84
Sundry supplies	$                   144.00	$              198.00	$               272.25
Equipment hire	$              11,275.00	$              275.00	$               275.00
Etc.	$                         –	$                     –	$                     –
Total Operating Expenses	$              13,010.50	$           2,269.30	$            2,725.90
Motor Vehicle Expenses
Fuel	$              11,100.00	$              100.00	$               100.00
Vehicle service costs	$                1,116.50	$                16.50	$                16.50
Total Motor Vehicle Expenses	$              13,438.15	$              128.15	$               128.15
Website Expenses
Domain name registration	$                   122.00	$                22.00	$                22.00
Hosting expenses	$                    27.50	$                27.50	$                27.50
etc.	$                         –	$                     –	$                     –
Total Website Expenses	$                   164.45	$                54.45	$                54.45
Employment Expenses
Permanent	$                         –	$                     –	$                     –
Salaries/Wages	$              11,110.00	$          15,276.25	$          21,004.84
Total Perm. Employment Expenses	$              12,221.00	$          16,803.88	$          23,105.33
Casual
Salaries/Wages	$                    55.00	$                88.00	$                99.00
Total Casual Employment Expenses	$                    60.50	$                96.80	$               108.90
Work cover Insurance	$                         –	$                     –	$                     –
Total Employment Expenses	$              12,281.50	$          16,900.68	$          23,214.23
Occupancy Costs
Electricity/Gas	$                1,275.00	$           1,753.13	$            2,410.55
Telephones	$                   155.00	$                55.00	$                55.00
Rates	$                   111.00	$                11.00	$                11.00
Rent	$                1,165.00	$              165.00	$               165.00
Repair & maintenance	$                   166.00	$                66.00	$                66.00
Waste removal	$                    27.50	$                27.50	$                27.50
Total Occupancy Costs	$                2,899.50	$           2,077.63	$            2,735.05
Total Expenses	$              50,081.00	$          21,825.10	$          29,266.53
Net Profit / (Loss) before tax	$              73,377.00	$        119,756.62	$        165,444.07
Less: Tax expenses	$              22,013.10	$          35,926.98	$          49,633.22
Total Year to Date Net Profit / (Loss)	$              51,363.90	$          83,829.63	$        115,810.85

Profit & Loss Statement
Month	Dec 19	Dec 20	Dec 21
Income
	Total Sales	241,050	310,613	427,106
	Less Total Disc	343	347	454
	Total Net Income	240,707	310,266	426,652
	Less Total Cost of Goods Sold	117,249	168,684	231,941
	Gross Profit	123,458	141,582	194,711
	Expenses
	General & Administrative	3,625	347	347
	Marketing & Promotional	18,265	231	245
	Operating Expenses	13,011	2,269	2,726
	Motor Vehicle Expenses	13,438	128	128
	Website Expenses	164	54	54
	Total Employment Expenses	12,282	16,901	23,214
	Occupancy Costs	2,900	2,078	2,735
Total Expenses	50,081	21,825	29,267
Yearly Net Profit / (Loss) before tax		73,377	119,757	165,444
Less: Tax expenses		22,013	35,927	49,633
Total Year to Date Net Profit / (Loss)	51,364	83,830	115,811

Balance Sheet
Month	Dec 19	Dec 20	Dec 21
Assets
Current Assets
	Cash on hand	$111,100.00	$115,500.00	$127,500.00
	Debtors	$13,300.00	$4,400.00	$8,800.00
	Prepaid Expenses
		General	$1,220.00	$1,220.00	$1,220.00
		Rates	$1,110.00	$1,110.00	$1,110.00
		Workcover	$127.50	$127.50	$127.50
		Insurance	$155.00	$155.00	$155.00
		Total Prepaid expenses	$    2,612.50	$    2,612.50	$       2,612.50
	Inventory
		Raw material		$6,788.10	$9,333.64
		Total Inventory	$               –	$    6,788.10	$       9,333.64
	Short term Investments	$       155.00	$    1,550.00	$     11,100.00
	Other current assets	$               –	$    1,650.00	$       2,750.00
Total Current Assets	$    127,167.50	$    132,500.60	$        162,096.14
Fixed Assets
	Computer	$9,100.00	$9,100.00	$9,100.00
	Store Fit Out	$11,550.00	$11,550.00	$11,550.00
	Office Equipment	$650.00	$815.00	$1,750.00
	Leasehold	$155.00	$230.00	$496.00
	Buildings & improvements	$340.00	$560.00	$870.00
	Furniture & Fixtures	$1,120.00	$1,330.00	$1,550.00
	Etc.
Total Fixed Assets	$         1,615.00	$         2,120.00	$            2,916.00
Total Assets			$    128,782.50	$    134,620.60	$        165,012.14
Liabilities
Current Liabilities
	Bank Overdraft	$               –	$       890.00	$          890.00
	Credit Card Debt	$       650.00	$       890.00	$       1,330.00
	Creditors	$       320.00	$    1,330.00	$          980.00
	GST collected	$               –	$         55.00	$          550.00
	Current portion of long term debt	$    1,500.00	$    1,500.00	$       1,500.00
	Etc.
Total Current Liabilities	$         2,470.00	$         4,665.00	$            5,250.00
Long Term Liabilities
	Motor Vehicle Loan		$  11,100.00	$    1,550.00	$       1,330.00
	Equipment Finance		$       980.00	$    1,660.00	$       1,200.00
	Long term Loans	$    1,220.00	$    1,550.00	$       1,880.00
Total Long Term Liabilities	$       13,300.00	$         4,760.00	$            4,410.00
Total Liabilities			$       15,770.00	$         9,425.00	$            9,660.00
Net Assets			$    113,012.50	$    125,195.60	$        155,352.14
Shareholders’ Funds ( Equity)
	Owners Funds		$  11,100.00	$  34,576.31	$     17,336.22
	Retained Earnings		$    1,192.50	$    1,550.00	$     12,200.00
	Current Year Profit	$  56,500.29	$  92,212.59	$   127,391.94
Total Shareholders’ Funds (Equity)			$       68,792.79	$    128,338.90	$        156,928.16

Cost-Volume-Profit Relationships – Breakeven
	Per Unit Amounts
Selling price	$              328.00
Variable costs	$                36.00
Contribution margin	$              292.00
Total fixed costs*	$        509,000.00
Breakeven in units	1743.15
Breakeven in dollars	$        571,753.42

Conclusion 

From the report, it can be concluded that a business plan is a structured form of strategy that the company has to prepare before introducing to the business or new product to the customers. For this report, a company that was Bonjour Belle was taken for business plan development. It is the cosmetic company, which the vision and mission to reach out to maximum customers with high-quality beauty products while considering innovation as the key. The three major objective of the firm includes Digital innovation which will lead to an increase in 10% sales by 2020, Organic cosmetic range introduction within this year, and 100 million new customers by 2020.

Human resource is the key asset of the company, which makes the objectives of the company to be accomplished. The key personnel was CEO or founder of the company, Top-level managers, Marketing manager, and Human resource manager. Considering the marketing plan, the major product strategy of the company includes product innovation, product differentiation, and new product development. The pricing strategy of the company include a different strategy for different product range, that is premium pricing for luxury products and competitive prices for the consumer goods and makeup products. For reaching out to the customers, the placing strategy of the company includes online stores and official brand store globally.