Application Letter For Marketing Executive Job

Introduction and Summary

This application letter is in reference to the job profile of marketing executive as posted on your company web portal on December 9^th, 2018. I would like to contribute my expertise in the mentioned job roles. I have over 24 months of experience as the marketing head for a retail company named K&F. I was responsible for their branding, acquisition and strategies to boost the company growth through various RnD. Your company would be the perfect platform for exercising my creative ideas and skills and achieving breakthrough results.

I hold various state level awards during my graduation in MBA. I was also awarded with scholarships for being among the top 10 highest score in Marketing. I’ve always excelled in studies and my drive to learn and implementation of the knowledge in practical use has helped me come up with better and more innovative marketing strategies and plans. My academic and career experience can create a notable boost for your reputed company.

My last work experience in K&F Retail has been challenging and a learning experience. Besides handling the regular marketing responsibilities I also had to conduct face to face meetings with various clients, present ideas and strategies, lead a team to implement the strategies, setting up goals and meeting various deadlines. I am always willing to face newer challenges and obstacles so that I can turn them into learning process and setup a strategy and goal to overcome them. Among the already mentioned job roles I was also organizing various marketing projects, researching the market competitors and developing better and more innovative ideas to always have a lead in the current competitive market. I was also developing newer public relation strategies with the PR Head in fairly regular basis.

K&F Retail had a net growth of 24% during my tenure of working there which was considered the company’s highest financial year since its start. I am passionate about learning and facing challenges, which is my key strength. I do not hold back when presented with a new obstacle, rather I take it as a new learning opportunity. Working round the clock and out of the box is not a matter of struggle for me; my motivation comes from reaching the goals and deadlines. I excel at both B2C and B2B management process of productions. Having excellent knowledge in these fields helps me develop new strategies. As a brand manager I have shown adequate development in the company’s goal.

Education and Work Experience

Being eligible for the job requirements with my previous work and academic experience and given the opportunity to work on your company’s platform I can surely take the company to the next level and reach its goal and objectives.

Personal Profile

I am a highly motivated and disciplined individual with a keen acumen towards helping and managing others. I have strong analytical and observational skills and possess excellent communication skills. I am multilingual and can speak in five different languages with fluency. I am interested to join Ipsos MORI in order to gain the best exposure in my professional line of work. I have always admired the progress and contributions of this organization to the society in the last few decades and I would like to be a part of this exemplary workforce. I believe that using my strengths, I would be able to prove myself to be an important part of the company.  Moreover, I have strong leadership skills, which I believe I can use to lead the organization towards new avenues of success and growth and also support my own professional success and development

Sir John’s Lawes College. South Fresham (studied English, French, Spanish and German from 2014 to 2016)

Currently at Second year of Bachelor’s Degree in International Business Management and Entrepreneurship program from University of Roehampton, London (since 2017). The course would complete on 2020.

WORK EXPERIENCE

1. Internship at ViT Technologies as an Marketing coordinator – 9 months (2013-2014)

Responsibilities

• Managing Customer satisfaction development through intensive research
• Delivery process strategies to provide optimum output while maintaining quality
• Product packaging quality and development as per current marketing standards and needs
• Conducting meetings with clients and discuss ideas and goals to meet higher standards
• Metric Stream product developments
• SEOs and market competency through research on various web portals and through offline surveys
• Online marketing panning with the aim to reach more customers
• Marketing research through online and offline surveys, complaints a grievances separating the constructive criticism to make the services better

Skills Utilized for the job: Communication, problem solving, project management, research, product assessment.

1. Marketing head at K&F Retail- 24 months (2015-2016)

Roles and Responsibilities

• Website development on various platforms and domains
• Packaging and production quality management and ensure customer need
• Promotional offers based on the seasons and consumer needs to maintain lead in the current competitive market
• B2B and B2C relations with supervisors and clients whenever needed
• Customer relations and needs management by online and offline research through surveys
• Researching marketing trends and strategies and how to change strategies in accordance to the current market needs
• Web project development and setting up meetings to fix various problems frequently
• Achieving client goal and deadlines through setting up small term daily or weekly goals
• Achieving customer requirements online through surveys
• Managing marketing analysis and measurements by evaluating data and spreadsheets
• Overcoming marketing setbacks and changing it to smaller goals for easier execution of the setbacks
• Brand promotion Online via marketing portals, flyers, brochures, promotional emails and attractive promotional discounts
• Brand promotion offline via newspaper ads, television ads and hoardings
• Brand recognition with intensive promotions offline and online and maintaining quality and customer satisfaction
• Supervise product quality reviews and managing products accordingly and maintaining customer satisfaction
• Setting up meetings with employees and ensuring working satisfaction in the production level
• Setting up various brand promotional events
• Daily Administrative strategies to ensure optimum output by the departments, ensuring satisfaction within employees and providing the best working environment
• Spreadsheets and statistics of financial and non-financial information to have better understanding on how to get a better result
• Reporting daily to the supervisor and making spreadsheets and data analysis structures to compare weakness in the strategy
• Attending and observing group or depth interviews
• Checking data sets, scripts, reports, presentations and deliverables.
• Liaising with suppliers
• Attending client meetings
• Identifying patterns within data

Skills utilised for the job: Communication, problem solving, conflict management, data analysis, price negotiation, project management, strategic decision making, product assessment, feedback assessment, risk management, research and reporting.

Marketing qualities and key skills

• Risk management both internal and external and ensure free flowing production and quality
• Strategy planning and development and setting goals to have a positive boost in the company’s growth
• Product development in accordance to the competitive market, understanding customer needs and maintaining that in the products
• Maintaining product quality as per required by the clients
• Marketing research and analytics setting up meetings with the team and other departments to exchange ideas for further developments of products
• Meeting sales target by setting up smaller daily, weekly and monthly goals keeping in mind the quality
• Internal risk management between employers and giving them a chance to work in a safe and comfortable working environment.

Achievements

Awarded state scholarship hosted by National Academics 2013

Awarded state level youth achiever of the year

Award in Mathematics and Statistics in Roehampton University

Awarded best wed development project in the University

Award for the best start up project idea

Award for making breakthrough strategies by the CEO of K&F Retail

Awarded 3 times back to back intern of the year by ViT Technologies

Languages known: English (speaking, reading and writing), French (speaking), Spanish (speaking), German (speaking), Mandarin (speaking).

1. Why do you want to work for us?

As an experienced Marketing manager and brand manager I think the job responsibilities are a perfect fit for me, also working for such reputed company gives me a bigger platform to excel and broaden my knowledge in this field. I will be facing newer and bigger challenges which is where I can excel even further and come up with innovative strategies to overcome the challenges (Rothaermel 2015; Wheelen et al. 2017)).Furthermore my analytic skills will ensure the company’s goals to be reached within the definite deadline (Hill et al. 2014). My comfort working as a team and utilizing my creative mind has always been an advantage throughout my educational and working career. I am willing to adapt to any harsh situation work round the clock in order to reach the said goal. I like to observe and assess different challenges and come up with innovative strategies (Fleisher and Bensoussan 2015; Hill 2017)).

Skills Utilized for the job

I share the common motto with the company – that is to achieve what seems difficult and to be the best and I believe with my skills and your reputed platform I can reach that goal with ease. I believe that working in this company I can positively add to its performance and achieve more success and also support my own professional growth (Crews 2018).

1. Tell us about a time you worked in a group to achieve an objective (what did you do and what was the outcome?)

While working as the marketing head at K&F Retail, I had to develop strategies to increase the market reach and brand awareness of the company. The aim was to increase the sales of a new line of products (Villeneuve and Pasquier 2017). To achieve the goal, I had to lead the marketing team and work in tandem with the operations and accounts divisions. My team was responsible for handling the promotions and overall marketing of the product. My approach to achieve the best results was to utilise both online as well as offline strategies to promote the brand (Tomczak et al. 2018). I had the social media marketing executives work on different social media platforms such as Facebook, Instagram and Twitter for the online campaigns and used newspapers and television channels for the mass media marketing. Moreover, I also developed tie ups with different live shows through endorsements and sponsors where the products can be marketed to the crowd. I also came up with the idea of giving discount coupons on hand-outs and flyers to attract more customers to the store (Gummesson 2017). At the end of the three month campaign, I was able to increase the sales of the new product line by 67.5%.

1. Tell us about a time when you identified a new approach to solve a problem. (What did you do and what was the outcome?)

When I joined K & F Retail, the sales performance of the company was at its lowers in the last 5 years. Many of the older product lines rapidly lost its sales and customers soon lost interest on several products of the company. Moreover, with an increase in the production costs, the prices of the products also increased driving away more customers (Lund and Greyser 2017). To overcome this problem, I implemented the strategy of frugal and incremental innovation to develop a new product through the elimination of unnecessary costs in the production process. To do this I had to first take feedbacks from the customers about how they felt of the existing product lines and then develop an understanding of the client/customer needs and expectations, incorporating them to the design of the new product (Marshall 2014; Nishikawa et al. 2017)). Working with the manufacturing division, I was able to get the new product design to fruition. The result of the approach was the development of a new product line that was widely liked by the customers, had cheaper production costs and that helped to increase the gross profits of the company by 24%. I also received rewards for my outstanding contribution to the company.

1. Tell us about a time when you had to manage a number of different priorities and complete a number of tasks in a short amount of time (what did you do and what was the outcome?)

Marketing qualities and key skills

After I started with the internshipat ViT Technologies as a marketing Coordinator, I had to simultaneously plan the online marketing activities, conduct research on various web portals, attend client meetings to discuss the product specifications and standards, assess the current delivery strategies to identify any scope of improvement, gather feedbacks on the products from surveys and feedbacks, maintain spreadsheets with financial and non-financial data and regularly discussing the work with the supervisors. Initially I found it to be very challenging to manage all these activities regularly, however, with to optimise my time, I started to schedule every activity on a timely manner, and strategically plan out the activities based on their priority and flow of information. Prioritising the tasks helped me to attend to the most important activities first while scheduling the time helped me to keep track of the pace of the work and minimise time waste (Goetsch and Davis 2014; Comodi et al. 2015)).Moreover, I also developed my efficiency through constant practice, which helped me to be fast at my work, and allowed me to multi-task thereby further optimising my use of time (Janeslätt et al. 2018).These strategies helped me to complete all the responsibilities delegated to me on time.

1. Tell us about a project you worked on that required you to persuade others to your point of view (what did you do and what was the outcome?)

Working with K & F Retail as marketing head, my first project was to develop strategies that can help them to develop their brand awareness and market reach. Their sales have been declining for the last five years, and have reached an all-time low.The company previously never used promotional events and online campaigns for their products and relied only on television and newspapers for the brand promotions. However, my strategy involved using various events as the platform for the promotion of brands (Chaudhary et al. 2016; Ulanat and Jacob 2017). This involved sponsoring a part of the event costs or endorsements on the ticket sales. However since this involved an expenditure of cash, I was challenging initially to convince the directors on this strategy. However, though thorough market research and analysis, I was able to develop a market forecast and projection of expected sales increase along with the analysis of the breakeven point (Dretsch and Kirmani 2014). Moreover, I also supported the research with performances of other similar companies using the same strategies thereby further validating my point.  I developed informative presentationsusing charts and diagrams and presented in a meeting with the directors. Along with the assistance of the accounts head, I was able to get the project approved (Posner et al. 2015).

Languages Known

The interview practice provided me with an important opportunity to prepare myself for interviews.

• The sessions helped me to fully comprehend how the interview is conducted and the overall flow of the process. It also helped me develop strategies to prepare myself for different interview rounds and thus helped me gain confidence.
• I learnt the effective way of introducing myself and providing an overview of my professional practice. After introducing myself, I also learnt how to highlight my fit within the organization and the qualities that can make me desirable for the job position. Discussing my key strengths was an important approach towards that strategy.
• I learnt how to use self-reflection strategies to develop a clear understanding of myself, which was crucial for my preparation for interviews. The practice sessions helped me to put the strategies to practice, and further helped me to develop my confidence.
• It also helped me come up with counter arguments for difficult situations in the interview and also come up with creative as sometimes humorous thoughts and ideas that can help me to gain the confidence of the interviewer.
• I feel confident that the sessions helped me to improve my chances of succeeding in the interviews (Brinkmann 2014).

The assessment centre practice helped me to develop my understanding about my professional career and my professional trajectory and thereby develop professional goals and milestones for my career.

• I learnt that it is important to have a strong knowledge of oneself during the interview, including the strengths and weaknesses and the ability to show creativity and originality of thought cab help to gain attention of the interviewer.
• It is also vital to be able to understand  how to utilise the strengths to be best advantages. The sessions were vital to understand best strategies to present myself and my views, helped me understand the significance of nonverbal and gestural language and how to use them to develop a positive impression.
• Identifying my weaknesses also provided me the opportunity to work around them, overcome them or turn them into strengths. Learning the most effective behaviour was significant in helping me to learn how to present myself more effectively and how to answer questions during the interview.
• The sessions helped me realise the need for a prior research on the employer’s company, through which the expectations of the recruiters can be understood, this could help to highlight my fitness for the position (Brinkmann 2014).

References

Brinkmann, S., 2014. Interview. In Encyclopedia of critical psychology (pp. 1008-1010). Springer New York.

Chaudhary, V., Vats, B. and Lata, K., 2016. A study on sports event sponsorship for brand promotion in relation with Commonwealth Games Delhi 2010. International Journal of Physical Education, Sports and Health 2016, 3(2), pp.211-213.

Comodi, G., Giantomassi, A., Severini, M., Squartini, S., Ferracuti, F., Fonti, A., Cesarini, D.N., Morodo, M. and Polonara, F., 2015. Multi-apartment residential microgrid with electrical and thermal storage devices: Experimental analysis and simulation of energy management strategies. Applied Energy, 137, pp.854-866.

Crews, L.D., 2018. A Needs Based Mid-Management Organizational Leadership Professional Development Seminar: A Quantitative Investigation (Doctoral dissertation, Wilmington University (Delaware)).

Dretsch, H.J. and Kirmani, A., 2014. Why are some brand co-creation activities more effective than others?: the effects of brand knowledge potential and self-brand connection on brand engagement intentions. Advances in Consumer Research, 42, pp.535-536.

Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective application of new and classic methods. FT Press.

Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper Saddle River, NJ: pearson.

Gummesson, E., 2017. From relationship marketing to total relationship marketing and beyond. Journal of Services Marketing, 31(1), pp.16-19.

Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning.

Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function. Macmillan International Higher Education.

Janeslätt, G.K., Holmqvist, K.L., White, S. and Holmefur, M., 2018. Assessment of time management skills: psychometric properties of the Swedish version. Scandinavian journal of occupational therapy, 25(3), pp.153-161.

Lund, R. and Greyser, S.A., 2017. More Effective Sports Sponsorship Management for Rights-Holders: Adding Value to Sports Events by Resource Integration with Sponsors. In Marketing at the Confluence between Entertainment and Analytics (pp. 803-805). Springer, Cham.

Marshall, G., 2014. Marketing management. McGraw-Hill Higher Education.

Nishikawa, H., Schreier, M., Fuchs, C. and Ogawa, S., 2017. The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments. Journal of Marketing Research, 54(4), pp.525-539.

Posner, H., Williams, S. and Posner, H., 2015. Marketing fashion: strategy, branding and promotion. Laurence King Publishing.

Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education,.

Tomczak, T., Reinecke, S. and Kuss, A., 2018. Marketing Implementation and Management Control. In Strategic Marketing (pp. 223-244). Springer Gabler, Wiesbaden.

Ulanat, M. and Jacob, K.P., 2017. Facilitating Brand Promotion Through Online Social Media: A Business Case Study. In Hybrid Intelligence for Social Networks (pp. 207-225). Springer, Cham.

Villeneuve, J.P. and Pasquier, M., 2017. Marketing management and communications in the public sector. Routledge.

Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management and business policy. pearson.