Economic Analysis Of A National Talent Program By General Entertainment Authority In Riyadh

Overview of Policy and Objective of Analysis

The new program launched for discovering talents would help in enabling and discovering the best talent in several fields of entertainment. Demand for such national talent program in the entertainment field would be primarily driven by connectivity and interactivity. The policy for discovering national talent is creating demand of developing the talent of population of Kingdom (saudigazette.com.sa, 2019). Hence, it can be said that the demand is generated by the General entertainment authority of Riyadh. Supply on other hand is generated by the application from all the segments of society who is interested in taking part in local entertainment content.

The initial situation and the equilibrium point of the entertainment sector can be illustrated with the help of following graph.

Entertainment market:

(Source: created by author)

The above graph depicts the initial equilibrium point Ee of the market which is determined by the interaction of initial demand curves DeDe and supply curve SeSe. At this level of equilibrium, demand created stood and that of talent supplied stood at Q. The market of entertainment sector is in equilibrium with quantity supplied equivalent to quantity demanded (Singleton et al., 2018).

Now, it is required to determine the impact on equilibrium with the introduction of new policy by the entertainment authority. With the introduction of new program, there is an increase in application that has led to an increase in overall supply (Lovasi et al., 2018). This increase in supply would create a rightward shift in the supply curve at the given level of demand. Once the supply curve shifts, it is required to analyze the change in equilibrium position. An increase in supply would shift the supply curve to rightward side to S₁S_1. This increase in supply given the demand would create new equilibrium point at E_1. This downward shift in supply curve increase the quantity demanded to Q₁ and results a fall in price to P_1. The scenario can be explained with the help of following graph:

Impact of policy on entertainment sector:

(Source: created by author)

From the above graph, it can be seen that with rightward shift in supply cure, and demand curve remaining unchanged, a new equilibrium has been established. Therefore, it can be inferred that the introduction of policy has led to increase in the supply and this increased supply has ultimate impact on the quantity demanded and price.

Requirement A)

In this exercise, it is required to incentivize the demand or supply curve so that there is a shift in equilibrium point. Below graph demonstrate the market for unhealthy food where D is the demand curve and S is the supply cure and equilibrium is determined at Eo. For shifting the equilibrium point leftward, it is required to reduce the supply by the firm. Reduction in supply can be done by the introduction of supply side policy where government is asking firms to use certain type of technology in their production process (Mai & Hoffmann, 2015). Such technological advancement intends to be adopted by firm for maintaining the quality of goods produced.

Demand and Supply Analysis for the Entertainment Sector

It is certainly possible that some of the firms in the market might not afford to employ such technology in their production process. The technology to be employed might be costly firms who cannot afford to employ such technology would find it difficult to go with the trend in technological innovation. Employment of such technology would increase the cost of production and ultimately lower the profits generated (Haslam et al., 2018). Reduction in profit level would make it difficult for firms to sustain in the industry. Hence, such firms would leave the market lowering the overall supply. It can also happen that the government would cancel the license of firms who fail to catch on with the technological advancement forcing the firms to leave the industry.

The policy of employing new technology in the production process and failure on part of firms to go with such technological innovation would result in lowering the overall supply (Soderbery, 2015). This reduction of supply would shift the supply curve S to S_1.  Initially, the equilibrium is determined at E₀ with quantity demanded and supplied at Q₀ and price of the food at P_0.

Market for unhealthy food:

(Source: created by author)

Now, reduction in the quantity supplied has resulted in leftward shifting of supply curve from S to S_1. Leftward shift in the supply curve has resulted in lowering the quantity demanded from Q₀ to Q₁ and an increase in price from P₀ to P_1. Therefore, the policy has led to incentivizing the supply curve and the market for unhealthy food has experienced a reduction in demand and increase in price.

The market for healthy food is affected by the market for unhealthy food as they both are considered substitute foods. An increase in price of unhealthy food would cause an increase in demand for healthy foods. It would be so because reduction in supply of unhealthy food is pushing up their price and the price might be equal to the price of healthy food. This would result an increase in demand of healthy food because of increase in either health consciousness or lower price compared to unhealthy food (Bonitsis & Brown, 2019). Therefore, decrease in supply of unhealthy food would lead to increase in demand of healthy food.

 

Market for healthy food:

(Source: created by author)

From the above graph, it can be seen that an increase in demand for healthy food has resulted in rightward shift of demand curve from D to D₁ and a new equilibrium is determined at E_1. The new quantity demanded of healthy food and new price is determined at Q₁ and P₁ respectively. Therefore, the introduction of the policy of employing technology in the production process for unhealthy food has shifted the equilibrium point of healthy food market (Lenk et al., 2018). At this new equilibrium level, both the quantity and price has increased.

References list:

Bonitsis, T. H., & Brown, R. C. (Eds.). (2019). Quantity and Quality in Economic Research: Studies in Applied Business Research (Vol. 4). Routledge.

GEA chief launches program to discover local talents. (2019). Saudigazette. Retrieved 14 February 2019, from https://www.saudigazette.com.sa/article/558686/SAUDI-ARABIA/GEA-chief-launches-program-to-discover-local-talents

Haslam, C., Jetten, J., Cruwys, T., Dingle, G., & Haslam, A. (2018). Eating behaviour. In The New Psychology of Health(pp. 223-246). Routledge.

Lenk, K. M., Caspi, C. E., Harnack, L., & Laska, M. N. (2018). Customer characteristics and shopping patterns associated with healthy and unhealthy purchases at small and non-traditional food stores. Journal of community health, 43(1), 70-78.

Lovasi, G. S., Rundle, A., Bader, M. D., & Neckerman, K. M. (2018). Case Study 1 Healthy and Unhealthy Food Sources in New York City. Population Health, 12.

Mai, R., & Hoffmann, S. (2015). How to combat the unhealthy= tasty intuition: The influencing role of health consciousness. Journal of Public Policy & Marketing, 34(1), 63-83.

Singh, S., Khurana, D., & Tayal, S. (2016). An economic order quantity model for deteriorating products having stock dependent demand with trade credit period and preservation technology. Uncertain Supply Chain Management, 4(1), 29-42.

Singleton, C. R., Li, Y., Odoms-Young, A., Zenk, S. N., & Powell, L. M. (2018). Change in Food and Beverage Availability and Marketing Following the Introduction of a Healthy Food Financing Initiative–Supported Supermarket. American Journal of Health Promotion, 0890117118801744.

Soderbery, A. (2015). Estimating import supply and demand elasticities: Analysis and implications. Journal of International Economics, 96(1), 1-17.