Analysis Of The 2018 Winter Olympics In Pyeongchang, South Korea

HAT301 Attraction and Event Management1

Bidding process and Event Life Cycle Model

Three cities had applied with bids so that they can host the 2018 Winter Olympics and Paralympics. International Olympic Committee had received three bids that was under the leadership of Jacques Rogge. Annecy, Munich and Pyeongchang were the three cities who had received bids. Winning bid was announced on 6th in the month of July of 2011 by President of the International Olympic Committee. International Olympic Committee Coordination Commission visited the ground for ensuring that infrastructure along with venues had undergone preparation in the right manner for the purpose of grand occasion (Sung 2018, p. 64). Commission was instrumental in visiting Gangneung Olympic Park which was joined by students from that of Gangneung Haeram Middle School. It offered help to young enthusiastic fans for knowing about Olympic Sport along with ideals through education programme. Commission was instrumental in visiting the Gangneung Olympic Village which can accommodate 1000 athletes during Games. Apartments pertaining to Olympic Village had been put under sale for serving the purpose of the residential use after the Olympic Winter Games. Coordination Commission members stopped at that of legacy site where it was instrumental in visiting train station located at Jinbu. The train played the role of a transport option for people coming from Seoul for the purpose of Olympic Games.

Venue of the Winter Olympics will consist of the Alpensia Cluster located within the Daegwalleongmyeon and the Coastal Cluster was located within Gangneung. Olympic Park of the region of Hoenggye shall be instrumental in hosting opening and closing ceremonies. Constructions started in 2012 on the rail lines which can play an important role in the connection of Seoul with Pyeongchang (Edouard et al. 2018, p. 487). Media coverage that was carried out during Winter Olympics played a role in growing the event. Urban centres pertaining to South Korea provided the amenities that facilitated staging of Olympics (Ho 2018, p. 123). Indoor areas had also been prepared pertaining to ice hockey and that of figure skating that increased popularity of event. Medal in relation to Pyeongchang Winter Olympics had been inspired by texture of the tree trunks and it bore the design of dynamic diagonal lines. Promotion of Winter Olympics was carried out by taking recourse to sponsors that increased popularity of Olympic Games. Advertisements on the television and the hoardings helped in promoting Winter Olympic Games.

Winter Olympics took place in year 2018 that gave birth to heroes who succeeded in creating a mark in history by their outstanding actions. The new events helped in adding dimension to Games and efforts were made by the organisers for augmenting appeal of the Winter programme to young audiences throughout the world. Mascot pertaining to Winter Olympics was a white tiger by the name of Soohorang that has been thought of to be guardian of Korean history and that of culture. Rainbow Children’s Choir was instrumental in performing the National Anthem which drew attention of spectators (Park et al. 2017, p. 328). Musical offering of Opening Ceremony of Winter Olympics was able to gain attention of visitors of event. The teams participating in the Winter Olympics shad team ethics that played a role in bridging gap in relation to gender divide. Opening ceremony had the singer of South Korea who performed Aegukga with children belonging to Gangwon Province. Rock band coming from South Korea that was known as Jambinai that performed the “Time of Extinction” (Oh, Oh and Cho 2018, p. 45). Closing ceremony of Olympic Games had the flag bearers of 92 National Olympic Committees coming into the stadium. Flag bearers entered stadium in single line and there were athletes who came behind them without having differences of any kind.

Venue and Media Coverage

Winter Olympics held in year 2018 within Pyeongchang created the way for that of infrastructure development in South Korea. The Olympic Village in Seoul carried out the upgradation pertaining to public infrastructure. Pyeongchang Winter Olympics played an important role in building the opportunities in relation to the national transportation. It was able to build the path that helped in the construction of sports infrastructure in Gangwon Province in northeast part of that of South Korea. It was brought out in the bidding that the new venues would be constructed that can facilitate staging of Winter Olympics (Park 2017, p. 239). It was promised in bidding that KTX line would be built in between the region of Seoul along with Wonju through that of Pyeongchang. Organisers of Winter Olympics held in South Korea had been able to promote economic growth and bring about improvements pertaining to infrastructure (Cho, Min and Kim 2018, p. 287). The Winter Games helped in making Pyeongchang evolve into a sports hub that can fuel the aspect of tourism in coming years. Good planning in relation to Olympic Winter Games was able to bring about changes within urban fabric of the society. Sports for Hope Programmes took place in Winter Olympics of Pyeongchang that provided local communities with the development opportunities that was instrumental in spreading value in relation to friendship within South Korea.

Dearth of any kind of Committee that can play a role in shaping course of the events acted like a barrier in path of that of Olympic Games. The Olympic Games improving the ticketing system can help in serving customers. Transport service played the role of a hurdle in path of attendee’s who were attending event.

• Olympic Games build up Empowered Steering Committee that helped in driving initiatives pertaining to Olympic Games. Empowered Steering Committee can help in taking care of the fact that there is proper preparation pertaining to that of the Olympic Games (Park 2018, p. 32). This Committee can be given full autonomy that can manage Olympic Games. It can recommend names of training institutions that can provide coaching to that of the athletes. Olympic Games can build technology infrastructure along with the network security services like that of Commonwealth Games. It can play a crucial role in improving infrastructure pertaining to Olympic Games.
• Ticketing programme can simplify process in relation to buying of ticket. IOC can bring about collaboration with that of OCOG and eventually bring forth a ticketing system. This can play a crucial role in the removal of risks for the organisation of a grand programme. It can improve access to Olympic ticketing for the customers.
• Candidate cities with that of OCOG can bring about transport plans that can help in the creation of an effective transport service. Public transport can build existing network which can lead to development of Olympic Games. It can help in finding solutions that can minimise usage in relation to the dedicated fleet. Implementing the client-by-client approach should be on the basis of needs of clients.

 

References

Cho, M., Min, K. and Kim, H., 2018. Geology of the 2018 Winter Olympic site, Pyeongchang, Korea. International Geology Review, 60(3), pp.267-287.

Edouard, P., Steffen, K., Junge, A., Leglise, M., Soligard, T. and Engebretsen, L., 2018. Gymnastics injury incidence during the 2008, 2012 and 2016 Olympic Games: analysis of prospectively collected surveillance data from 963 registered gymnasts during Olympic Games. Br J Sports Med, 52(7), pp.475-481.

Ho, S., 2018. Pyeongchang Winter Olympics–What’s Behind the Korean Unification Flag?.

Oh, J.H., Oh, J.W. and Cho, K.M., 2018. Plans for Stadium Usage after the International Mega Sporting Event: The 2018 Pyeongchang Winter Olympics. Indian Journal of Public Health Research & Development, 9(8).

Park, J.C., 2018. How to Promote Peace on the Korean Peninsula after PyeongChang Winter Olympics.

Park, S., Lee, K., Kim, D., Yoo, J., Jung, J. and Park, K., 2017. Biomechanical Analysis at the Start of Bobsleigh Run in Preparation for the 2018 Pyeongchang Winter Olympics. Korean Journal of Sport Biomechanics, 27(4), pp.239-245.

Park, S., Lee, K., Kim, D., Yoo, J., Jung, J., Park, K., Park, S. and Kim, J., 2017. I7-1 Development of bobsleigh shoe in preparation for the 2018 Pyeongchang Winter Olympics. The Japanese Journal of Ergonomics, 53(Supplement1), pp.S328-S331.

Sung, K.Y., 2018. Beyond Olympic Winter Games 2018: Toward Preparatory 4-Party Meeting in PyeongChang.