Case Study Analysis: Rich’s Products And Healthy Eating Consumers

Introduction and the about the organization

The organization which has been considered for the analysis is Rich’s Products which is company owned by a family and had started its operations in the year 1935. The company had started operating in the dairy industry and was able to show high levels of growth after several years of the establishment. The non-diary based whipped topping had been invented by the CEO of the organization. The operations related to expansion of the organization was an important part of the profitability and revenues which had been earned by the organization in the industry. The growth of Rich’s Products was based on the effective process of realignment of the strategies which were made in 2011 (Belasco 2014).

The analysis in the report will be related to the process which has been implemented by Rich’s Products in order to operate in the market in a profitable manner. Internal environment which has been developed by the organization will be discussed in the report. The most important part of the analysis is related to the 5 Cs which are able to develop the revenues of the organization.

The activities related to marketing that have been performed by the organizations in the industry are related to the ways by which 5 Cs are implemented. The use of 5 Cs based framework is mainly based on the five major factors which are able to affect the operations of modern organizations in different industries. Customers are considered to be a major part of the effective operations of different organizations in their respective industries of operations. The analysis of customers is thereby highly important for the modern organizations (Brent, Schiavoni and Alonso-Fradejas 2015).

The other major factors which are able to affect the operations of the modern organizations mainly include, the purchase based quantity of the customers. The competition based levels within the industry are considered to be important factors which affect the organizations (Hemmerling, Hamm and Spiller 2015). The revenues of Rich’s Products are also affected in a huge manner by the 5 Cs which is discussed below,

• Customers – Direct customers of the organization mainly include, different food distributors. The companies which are a part of the customer base mainly sell the products to different retailers from the supermarkets and grocery stores. The major focus of the organization is thereby on distribution based organizations who are responsible for providing the products to the customers (Liang 2016).
• Company – The demands and needs of the consumers need to be understood in an effective manner by the management of the organization. The efficiency related to the production management based process of the company is helpful in responding to the needs of the consumers (Reganold and Wachter 2016).
• Competitors – The demands in the industry have increased in a huge manner with respect to the organic and healthy food based products in the United States. This has been able to play a key role in the ways by which the number of organizations operating in the industry have also increased. This has been able to affect the profitability levels of the organization in a huge manner (Seegebarth et al. 2016).
• Collaborators – The suppliers of the organization can be considered to be the most important part of the effective and timely production based operations. The product based quality is also based on the ways by which suppliers in the organization are able to provide the products. The development of effective supply chain is considered to be highly important for the organization (Yadav and Pathak 2016).
• Context – The environment in which the organization is able to operate is able to have a major impact on the profitability levels. The demand for organic products in the United States is thereby considered to be a major factor which has been able to have a major impact on the profitability levels and revenues of the organization (Seegebarth et al. 2016).

Strengths – The organization has tried to understand the organic market which has been able to provide an effective strength to the operations. Different steps have been taken by the management of the organization in order to provide the products and services according to the needs and demands of the customers. The trends which have been developed in the market are also considered by the organization in order to operate profitably in the industry (Hemmerling, Hamm and Spiller 2015).

Weaknesses – A lack of huge variety of the products that are offered to the customers is considered to be a major weakness of the organization. The company thereby requires to offer different types of products that are able to fulfil the needs of consumers in an effective manner (Belasco 2014).

Opportunities – The demands and trends in the organic food market of the United States has been able to offer high levels of growth based opportunities to Rich’s Products. The organization can thereby improve its operations and increase the levels of profitability by taking advantage of the trends and offering the effective products to the customers. The customers have started demanding more of the healthy and organic food products as compared to the unhealthy options. This opportunity can be used by the organization in order to increase the presence and levels of profitability in the industry as well. The development of the operations of Rich’s Products is thereby considered to be highly important for the operations and growth in the industry (Brent, Schiavoni and Alonso-Fradejas 2015).

Threats – The different organizations which are a part of the organic food based industry are able to offer more variety as compared to Rich’s Products. The similar levels of products are offered by different organizations in order to fulfil different needs and demands of the customers. The levels of competition which is developed in the industry is thereby considered to be a major threat related to the operations of Rich’s Products. The revenues which are gained by the organization are also affected by the ways by the products that are offered by the competitors to the customers (Danezis et al. 2016).

References:

Belasco, W.J., 2014. Appetite for change: How the counterculture took on the food industry. Cornell University Press.

Brent, Z.W., Schiavoni, C.M. and Alonso-Fradejas, A., 2015. Contextualising food sovereignty: the politics of convergence among movements in the USA. Third World Quarterly, 36(3), pp.618-635.

Danezis, G.P., Tsagkaris, A.S., Camin, F., Brusic, V. and Georgiou, C.A., 2016. Food authentication: Techniques, trends & emerging approaches. TrAC Trends in Analytical Chemistry, 85, pp.123-132.

Hemmerling, S., Hamm, U. and Spiller, A., 2015. Consumption behaviour regarding organic food from a marketing perspective—a literature review. Organic Agriculture, 5(4), pp.277-313.

Liang, R.D., 2016. Predicting intentions to purchase organic food: the moderating effects of organic food prices. British Food Journal, 118(1), pp.183-199.

Reganold, J.P. and Wachter, J.M., 2016. Organic agriculture in the twenty-first century. Nature plants, 2(2), p.15221.

Seegebarth, B., Behrens, S.H., Klarmann, C., Hennigs, N. and Scribner, L.L., 2016. Customer value perception of organic food: cultural differences and cross-national segments. British Food Journal, 118(2), pp.396-411.

Yadav, R. and Pathak, G.S., 2016. Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, pp.122-128.