Developing An Advertisement Design

Johnson & Johnson Company (J & J) is one of the most famous Baby brand producing products (oil skin) that clean and clear spots. The company is well known across United Kingdom and United States of America. It rose to fame in the 1990’s when it realized that its expertise in babies’ skin may offer credibility to other skin care products. The company therefore decided to come up with a number of sub brands under the same name (Johnson name) and targeted people at different stages (Belch & Belch, 2015). This is where teenage girls came in and later the company started to bank on them as the sole costumers to its product.

The purpose or the objectives of the subject company in measurable terms was to become the first in ranking with respect to skin care brand. This it planned to achieve through increasing the product value and quality as well as producing a list of skin care brands for the teenage girls to clear spots (Booth & Koberg, 2012). The other was to become one of the most popular brands that have got medicinal input among female teenagers. This was majorly because it is the medicinal substances that were going to clear the spots that may occur on the ladies’ skins.

The final objective was to ensure an establishment of relationship between the company and the teenage girls. This was mainly aimed at establishing loyalty to Johnson & Johnson for as long as they live. In order for the company to achieve the above objectives in measurable terms, it had the task of encouraging the subject girls to believe in them and convince them, that they understood the girls’ needs.

Feasibility in simple terms refers to the state or the degree of something to be done with ease. The feasibility on the subject in view of budget, time and market factor was possible only if a number of plans were developed. For example, market factor was dependant on the laid strategy that the company was going to use to outdo other companies with the similar product brand. In every market there has to be competitors and every competitor will always want to be at the peak. This is the basic reason why between 1992 to 1996, Johnson & Johnson Company was still not able to take the top position due to poor promotional strategies. The feasibility of time and budget were achievable since there was enough time spans for the company to improve its dealings and rise to the top. That on budget was also possible since the company had laid strategies for improvements with an inclusion of the budget.

American consumer responded positively and the ‘Girls talking’ worked perfectly well with them and therefore, there was much sale made whereas the response of British consumers was negative since they never saw something good in the advertisements made. This therefore reduced sale among the British consumers (Brown, 2011).

One of the ethical concerns that would have arisen during the campaign would have been on the teenage girls were assisting in promotional activities ensuring that they operate within the legal policies and not violating any promotional laws.

The first resource allocation by the subject company was on the buying of company name from Revlon in 1991, the other resource allocation was on achieving its strategies for achieving objectives. Much of which went to advertisements and also product’s promotion, this is the area where consumers in both America and Britain were also generalized since they were targeted through advertisements (Szetela & Kerschbaum, 2010).

The campaign length of J & J Company in respect to its product was seven years. This is because the launch of the company name under clean and care that was bought from Revlon was in 1991. This is when it began its campaign till 1998 when it was able to achieve its objective of being the best in ranking.

The service provider chosen by the subject company were mainly confident teenage girls who ensured that the company achieves it goal. This they did by engaging in promotional activities among other things of services to entice majority of teenage girls across Britain and U.S. to buy the brand (Anderson & North Seattle Community College, 1975). The detailed response provided, goes hand in hand with time frame and answers the aspect of milestone as well.

The marketing plan of Johnson & Johnson Company explores at a greater extent the number of objectives as well as its marketing approaches and not also excluding the marketing strategic mix. Some of its grand objectives includes; striving and raising to being one of the best dealing brand, consolidating a great number of consumer and finally establishing good rapport with consumers. Major marketing approach for this is on monopolizing the marketing field by the wide variety of brand product produced. Finally the strategic marketing mix as indicated in the diagram mainly provides a guideline on how the plan will be explored.

The major rationale is to ensure that the performance of the company is at a better position and can maintain its pace of value addition.

The subject presentation is in the table of marketing plan below with the required time frame and the format that has been adopted from the Australian Marketing Plan Template.

The adjustments made in line with the marketing plan in question are in reference with the time frame the company is to start operation and the time of implementation. It is after Implementation is done with when feedback will be provided. The details of the same are summarized in the template below.

Note; The table represents the format that has been adopted from the Australian Template thus answering question 3 that is also pegged to Time Frame. 

Anderson, V. F., & North Seattle Community College. (1975). Revival of Political Americana: An Analytical Review of the Organizationof Candidates’ Fair ’72.

Belch, G. E., & Belch, M. A. (2015). Advertising and promotion: An integrated marketing communications perspective.

Booth, D., & Koberg, C. (2012). Display advertising: An hour a day. Hoboken, N.J: John Wiley.

Brown, B. C. (2011). How to use the Internet to advertise, promote and market your business or website– with little or no money.

Ogden, J. R., & Rarick, S. (2010). The entrepreneur’s guide to advertising. Santa Barbara, Calif: Praeger. Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2010). Business. Australia: South-Western/Cengage Learning.

Szetela, D., & Kerschbaum, J. (2010). Pay-per-click search engine marketing: An hour a day. Indianapolis, Ind: Wiley.